- Who We Are
- What We Do
- Why Sequent
- Get Started
The true test of a products’ success is when customers buy your product because they perceive the benefit you intend to deliver. Product managers and their teams are responsible to ensure that their products deliver on the promise of that benefit. Our Value Proposition workshop is an outcome-driven action-learning workshop designed to help product managers and their teams create compelling value propositions, positioning statements, marketing messages, and pricing models. It is intended to embed a repeatable processs in which designated product teams consider segments, customers within those segments, and competitors, and value drivers for each customer type.
Optionally: this program is also available as a small team coaching workshop , over the course of one-day, two-days, or a multi-week program.