Resources

Project Manager vs Product Manager: Deciphering Roles in Business Dynamics

Understanding the nuanced differences between Product Managers and Project Managers is essential in unraveling the fabric of business operations and execution strategies. Both roles stand as pivotal pillars…

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Resources

Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

What is a Product Manager? The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and…

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Resources

Unveiling the Profound Benefits of Being a Product Manager and the Path to Excellence in Product Management

Unveiling the Profound Benefits of Being a Product Manager and the Path to Excellence Introduction Becoming a Product Manager is a transformative journey marked by multifaceted advantages, and it extends…

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Resources

A Guide on How to Become a Product Manager

A Guide on How to Become a Product Manager Introduction Are you passionate about leading product development, shaping strategies, and driving innovation? Becoming a Product Manager might be your ideal…

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Resources

Key Roles & Responsibilities of a Product Manager

Introduction Embarking on the journey of understanding the multifaceted role of a product manager is akin to diving into a universe where strategies, visions, and market demands converge to sculpt the…

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Articles

Why Product Management Matters

In the business climate of the twenty-first century, companies must hone their operations to become more strategic, agile competitors. The best approach to achieving this goal is through enhanced utilization…

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Articles

Waterfall or Agile? It Turns Out It Doesn’t Really Matter

Waterfall or Agile? When I started in product management in the early 2000s, my company exclusively used the “waterfall” development methodology. We were the epitome of a linear-driven organization…

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Articles

Reminder: Customer’s First

The title of this seems to overstate the obvious. From my vantage point, many businesspeople, including salespeople, product managers, marketers, and others, would benefit from some tried-and-true tools…

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Videos

WATCH: Uncovering Your Customers Needs

  Hi, welcome to the ace video series alumni continuing education day. I want to talk to you about uncovering your customers’ needs. This is one of the most critical pieces in making sure that we bring…

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Videos

WATCH: Creating Strong Value Propositions

Transcription: Hi, and welcome back to the ACE video series. I’m going to talk to you about creating strong value propositions. As I’m sure you’re aware, having a product needs a strong value proposition…

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Videos

WATCH: Creating a Competitive Benchmark Analysis

Transcription: Hi, and welcome back to the ace video series. Today I want to talk to you about creating a competitive benchmark analysis. As product managers, we understand how important it truly is to…

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Articles

Enough Already! It’s Time to Focus on Your Product Management Professional Development

You’ve been working at home, you miss your team. You’re “zoomed out.” Have you been paying attention to your professional development as a product manager? Regardless of your situation, whether you’re…

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Articles

Why Product Management Matters: Thoughts on Product Management Excellence

I’ve provided this post to offer a brief glimpse into my new book, Leading Product Management: How to Create a High-Performance Product Management Organization. If you’d like to review the introductory…

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Articles

The 7 “T’s” of Product-Led Transformation

Transformation is a word that isn’t commonly favored by the Product community because Transformation Programs rarely allow Product Teams to autonomously decide how they’ll achieve their mission. However…

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Articles

Best-in-Class Product Management Framework: The Product Management Life Cycle Model

  The first and second editions of The Product Manager’s Desk Reference have been a faithful companion to tens of thousands of product managers around the world. I’ve refreshed the book and introduced…

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