Insights
Why Product Management Matters
In the business climate of the twenty-first century, companies must hone their operations to become more strategic, agile competitors. The best approach to achieving this goal is through enhanced utilization…
Waterfall or Agile? It Turns Out It Doesn’t Really Matter
Waterfall or Agile? When I started in product management in the early 2000s, my company exclusively used the “waterfall” development methodology. We were the epitome of a linear-driven organization…
Reminder: Customer’s First
The title of this seems to overstate the obvious. From my vantage point, many businesspeople, including salespeople, product managers, marketers, and others, would benefit from some tried-and-true tools…
WATCH: Uncovering Your Customers Needs
Hi, welcome to the ace video series alumni continuing education day. I want to talk to you about uncovering your customers’ needs. This is one of the most critical pieces in making sure that we bring…
WATCH: Creating Strong Value Propositions
Transcription: Hi, and welcome back to the ACE video series. I’m going to talk to you about creating strong value propositions. As I’m sure you’re aware, having a product needs a strong value proposition…
WATCH: Creating a Competitive Benchmark Analysis
Transcription: Hi, and welcome back to the ace video series. Today I want to talk to you about creating a competitive benchmark analysis. As product managers, we understand how important it truly is to…
Enough Already! It’s Time to Focus on Your Product Management Professional Development
You’ve been working at home, you miss your team. You’re “zoomed out.” Have you been paying attention to your professional development as a product manager? Regardless of your situation, whether you’re…
The 7 “T’s” of Product-Led Transformation
Transformation is a word that isn’t commonly favored by the Product community because Transformation Programs rarely allow Product Teams to autonomously decide how they’ll achieve their mission. However…
Best-in-Class Product Management Framework: The Product Management Life Cycle Model
The first and second editions of The Product Manager’s Desk Reference have been a faithful companion to tens of thousands of product managers around the world. I’ve refreshed the book and introduced a…
Is Digital Transformation Wasting Your Budget?
The amount of money invested in “Transformation Programs” is staggering. In the past 20 years, we have seen Digital and Agile Transformation Programs grow and swell to $1.3 trillion dollars in 2020…
3 Attributes That Make A ‘Great’ Product Manager
What makes a GREAT Product Manager as opposed to GOOD? In Jim Collins noted book, “Good to Great,” he pointed out some of the key characteristics that separate good companies from great, high-performing…
Leveraging Disruptive Thinking to Drive Innovation
Life as a Product Manager It’s time to think about the unthinkable. To differentiate yourself and your business or product, you must build innovative and disruptive thinking techniques into your daily…
Using 17 Golden Rules to Achieve Product Management Success
If there’s anything I care deeply about, is to help product managers be as successful as they can. Whether you’re an aspiring product manager, a newer product manager, or someone who might need a quick…
Getting Started with Jobs to Be Done
Episode 69 Getting Started with Jobs to Be Done Meet Guest: Mike Belsito Mike Belsito is a co-founder of Product Collective, which organizes INDUSTRY, one of the largest product management summits anywhere…
Best-Selling Product Management Book Updated With Post-Covid Business Landscape In Mind
The Product Manager’s Desk Reference has been updated for a post-Covid world while providing a reliable resource for product managers to excel in their role. NEW YORK, NY, USA, May 6, 2021 / — Steven…