Articles

Why Product Management Matters

In the business climate of the twenty-first century, companies must hone their operations to become more strategic, agile competitors. The best approach to achieving this goal is through enhanced utilization…

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Waterfall or Agile? It Turns Out It Doesn’t Really Matter

Waterfall or Agile? When I started in product management in the early 2000s, my company exclusively used the “waterfall” development methodology. We were the epitome of a linear-driven organization…

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Articles

Reminder: Customer’s First

The title of this seems to overstate the obvious. From my vantage point, many businesspeople, including salespeople, product managers, marketers, and others, would benefit from some tried-and-true tools…

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Articles

Enough Already! It’s Time to Focus on Your Product Management Professional Development

You’ve been working at home, you miss your team. You’re “zoomed out.” Have you been paying attention to your professional development as a product manager? Regardless of your situation, whether you’re…

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Articles

Why Product Management Matters: Thoughts on Product Management Excellence

I’ve provided this post to offer a brief glimpse into my new book, Leading Product Management: How to Create a High-Performance Product Management Organization. If you’d like to review the introductory…

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Articles

The 7 “T’s” of Product-Led Transformation

Transformation is a word that isn’t commonly favored by the Product community because Transformation Programs rarely allow Product Teams to autonomously decide how they’ll achieve their mission. However…

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Best-in-Class Product Management Framework: The Product Management Life Cycle Model

  The first and second editions of The Product Manager’s Desk Reference have been a faithful companion to tens of thousands of product managers around the world. I’ve refreshed the book and introduced…

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Articles

Is Digital Transformation Wasting Your Budget?

The amount of money invested in “Transformation Programs” is staggering. In the past 20 years, we have seen Digital and Agile Transformation Programs grow and swell to $1.3 trillion dollars in 2020…

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Articles

3 Attributes That Make A ‘Great’ Product Manager

What makes a GREAT Product Manager as opposed to GOOD? In Jim Collins noted book, “Good to Great,” he pointed out some of the key characteristics that separate good companies from great, high-performing…

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Articles

Leveraging Disruptive Thinking to Drive Innovation

Life as a Product Manager It’s time to think about the unthinkable. To differentiate yourself and your business or product, you must build innovative and disruptive thinking techniques into your daily…

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Articles

Using 17 Golden Rules to Achieve Product Management Success

If there’s anything I care deeply about, is to help product managers be as successful as they can. Whether you’re an aspiring product manager, a newer product manager, or someone who might need a quick…

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Articles

INDUSTRY Insights Interview on Coaching Product People with JJ Rorie

INDUSTRY Insights Interview on Coaching Product People The product manager role is one of the most important positions in an organization. When you have great product managers, it makes your job as a leader…

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Articles

How Product Managers Get Promoted in 2022

How Product Managers Get Promoted in 2022 Several years ago, I visited a college campus during freshman orientation. I recall the speaker telling the incoming students about the great opportunities in…

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Articles

Customer Centricity: The Next Frontier [Webinar & Template]

No customers. No business. Simple. Right? Try this. Ask any product manager in your (B2B) company about the amount of time they spend with customers. Better yet, ask anyone in your engineering group to…

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Articles

Want a Successful Product? Start With A Vision

Want a Successful Product? Start With A Vision Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. That means, your product’s business needs…

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