Our Books

Books Written For Product Managers By Product Experts

When we deliver our product management workshops, we often ask each team to draw a picture depicting the role of a product manager. All too often we see stick figures juggling many tasks, wearing many hats, dressed in firefighter gear. After 40 collective years in various product management roles and careers, our team gets it. Product management is not easy! As a tool and resource, we have written 5 critically-acclaimed books on product management and product strategy to help you at any stage of your career. Our product management books communicate the knowledge, tools, and insights that we have acquired from both our years of experience and the struggles that we see product managers experience in our workshops. Our books have successfully built the foundation and the curriculum for our popular product strategy courses and product management training programs. Let us help you and your team excel at each stage of their careers.
the product managers desk reference by steven haines product management book business book


by Steven Haines

Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success.


managing product management product management training steven haines business book


by Steven Haines

An essential for Product Management Leadership, Managing Product Management lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions.


Product Managers Survival Guide - by Steven Haines


by Steven Haines

The first and most comprehensive book about how to get started as a product manager, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product…


product strategy book creative strategy generation


by Bob Caporale

Successful strategies must have one key element to produce spectacular results for your business—originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn-out processes drowning out fresh progress—which is why you need Creative Strategy Generation to help guide you through tried-and-true business practices in a fresh, new, and exciting way.


the new manager's survival guide product mangagement book everything you need to know to succeed in the corporate world


by Steven Haines

Successful product managers must also be successful managers - knowing how to navigate their corporations and effectively understand the roles and responsibilities of the cross-fuctional teams that they are chartered to lead. The New Manager’s Survival Guide is designed not only to help product managers hone these critical skills, but also to empower all new managers and future leaders with the business knowledge and acumen they need to acheive maximum effectiveness in their roles.