Product managers and leaders can augment product management training with a portfolio of thought-leading product management books. Product management books by Steven Haines, Sequent’s founder, provide accessible guidance, product management templates, and explanations that bring Sequent’s product management training to life.

product manager's desk reference by steven haines

The Product Manager’s Desk Reference (3rd ed) has been referred by many as the bible of product management.  Its easily accessible content provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company’s success.

In this definitive product management guide, the world-renowned product management thought leader Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager’s Desk Reference (3e) is packed with an array of best practices and helpful hints that are critical to the efficient management of products.

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the product manager's survival guide best selling product management book second editionThe first and most comprehensive book about how to get started as a product manager, The Product Manager’s Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience–whether you’re a novice product manager or seasoned Product Management leader–you’ll find everything you need to make consistent positive impacts on your business.

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An essential resource for product management leadership, Leading Product Management is the 2nd edition (retitled) of Managing Product Management to encompass a broad array of practices needed to organize any company to focus on people, processes, and products. Be sure to check out our workshop for the managers of product managers based upon this book, Managing and Implementing Product Management.

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Discover Product Strategy and Roadmapping by Steven Haines, your go-to resource for learning about and implementing your product strategy. This book is truly a guided tour of the product strategy process for product managers.


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Product Manager Career Path Book by Steven Haines and Product Management Assessment ToolWant to propel your product management career? This concise guide unveils a unique framework to assess your skills, define your goals, and chart a path to success. Gain the clarity and confidence to become a recognized leader in the field.




Most business people will encounter a situation where money needs to be invested in the business. Investments might involve the expansion of capacity, a new product, to enter a new market., or any investment that will impact the performance of the company.  A business case qualitatively and quantitatively rationalizes an investment while considering elements that capture the current situation, proposed solutions, and economic outcomes.  It offers a common way to rationalize investments and to help emerging leaders establish credibility.

This book explains the purpose of a business case, and how to assemble a business case for presentation to management.


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The business acumen handbook cover by steven haines for product managers looking to improve their product management career through business acumen

Leaders rely on business people to see the big picture and get things done. They want mindset and mojo, all in one! The problem is that all business people aren’t wired that way, and that’s where The Business Acumen Handbook comes in. The main idea behind The Business Acumen Handbook is to help managers understand the pillars of their company’s business and to operate more effectively and efficiently.


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Discover the key to unlocking unparalleled career growth in project management: Business Acumen. In ‘Business Acumen for Project Managers,’ authored by Steven Haines, founder of the esteemed Business Acumen Institute, delve into the core capabilities crucial for honing business acumen. Learn to align projects with strategic intent, driving desired business outcomes and setting yourself apart in the world of project management.

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