Articles

Is Digital Transformation Wasting Your Budget?

The amount of money invested in “Transformation Programs” is staggering. In the past 20 years, we have seen Digital and Agile Transformation Programs grow and swell to $1.3 trillion dollars in 2020…

Read More
Articles

3 Attributes That Make A ‘Great’ Product Manager

What makes a GREAT Product Manager as opposed to GOOD? In Jim Collins noted book, “Good to Great,” he pointed out some of the key characteristics that separate good companies from great, high-performing…

Read More
Articles

Leveraging Disruptive Thinking to Drive Innovation

Life as a Product Manager It’s time to think about the unthinkable. To differentiate yourself and your business or product, you must build innovative and disruptive thinking techniques into your daily…

Read More
Articles

Using 17 Golden Rules to Achieve Product Management Success

If there’s anything I care deeply about, is to help product managers be as successful as they can. Whether you’re an aspiring product manager, a newer product manager, or someone who might need a quick…

Read More
Podcasts

Getting Started with Jobs to Be Done

Episode 69 Getting Started with Jobs to Be Done Meet Guest: Mike Belsito Mike Belsito is a co-founder of Product Collective, which organizes INDUSTRY, one of the largest product management summits anywhere…

Read More
Press Release

Best-Selling Product Management Book Updated With Post-Covid Business Landscape In Mind

The Product Manager’s Desk Reference has been updated for a post-Covid world while providing a reliable resource for product managers to excel in their role. NEW YORK, NY, USA, May 6, 2021 / — Steven…

Read More
Podcasts

How Being a Standup Comedian Taught Me How to Be a Great Product Manager

Episode 70 How Being a Standup Comedian Taught Me How to Be a Great Product Manager, with Deepak Paramanand, Product Lead at Hitachi Europe Meet Guest: Deepak Paramanand   Deepak Paramanand’s Guest Bio…

Read More
Articles

INDUSTRY Insights Interview on Coaching Product People with JJ Rorie

INDUSTRY Insights Interview on Coaching Product People The product manager role is one of the most important positions in an organization. When you have great product managers, it makes your job as a leader…

Read More
Podcasts

Product Management for Non-Software Products

Episode 67 Product Management for Non-Software Products With host JJ Rorie JJ Rorie is a thought-leader and practitioner who has spent her career helping companies optimize their product management and…

Read More
Podcasts

The Superpower of Neurodiversity & How It Can Make Every Product Team Better

Episode 66 The Superpower of Neurodiversity & How It Can Make Every Product Team Better with Marton Gaspar Meet Guest: Marton Gaspar Marton Gaspar is a psychologist and has founded 4 startups over the…

Read More
Articles

How Product Managers Get Promoted in 2022

How Product Managers Get Promoted in 2022 Several years ago, I visited a college campus during freshman orientation. I recall the speaker telling the incoming students about the great opportunities in…

Read More
Articles

Customer Centricity: The Next Frontier [Webinar & Template]

No customers. No business. Simple. Right? Try this. Ask any product manager in your (B2B) company about the amount of time they spend with customers. Better yet, ask anyone in your engineering group to…

Read More
Articles

Want a Successful Product? Start With A Vision

Want a Successful Product? Start With A Vision Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. That means, your product’s business needs…

Read More
Articles

How to Develop a Great Customer Value Proposition

Why Customer Value Propositions are Important Product Managers must know the importance of a great customer value proposition. As we know, one of the most significant determinants of the potential success…

Read More
Articles

Create a Future-Proof Company by Optimizing the “Function” of Product Management

Create a Future-Proof Company by Optimizing the “Function of Product Management” with Sequent’s New Online Self-Paced Workshop: Implementing and Managing Product Management   Managers of product managers…

Read More