About the Workshop

Our two-day Business Case Workshop is an outcome-driven action-learning workshop designed to help designated product teams collaborate in the creation of a business case for their product or product line. Think of it as a mini Board of Directors working together to consider the myriad dimensions and complexities of these product investment possibilities.


Each workshop is made up of 3 or 4 business case teams. Once in the program, the workshop cadence mirrors the business case process as teams work through each section, present to one another, and facilitate the progress toward the completion of an actual business case.

The program consists of a 2-day comprehensive workshop and an optional 6-8 week work project in which participants are asked to develop their complete business case. The work projects are individually guided by one of our expert facilitators via online coaching sessions, and the program culminates in an onsite report-out of the completed presentations.

In this Workshop, Success is Achieved With:

  • A designated, empowered product team
  • Financial, market, and operational data
  • Information about the company strategy
  • A ready-to-work and achieve mentality


This product team-oriented workshop uses our best-in-class business case integration model that provides a consistent, repeatable platform for product business cases across the firm.

In this Workshop, Participants Will:

  • Understand the context for a business case
  • Helps to define and evaluate powerful product opportunities
  • Learn to navigate and apply the business case development process
  • Collaborate on the justification and recommendation for a product investment
  • Assemble the story and prepare a comprehensive business case presentation

Workshop Delivery Options

  • 2-day on-site workshop
  • Optional: Add-on our 6-week outcome-driven action learning program to help with the transformational application of this workshop

On-Site Delivery

Most product managers and their teams find value in face-to-face facilitated training. Sequent’s onsite workshops provide a unique experience through its team-based approach to action learning.  These facilitated programs follow a “tell-show-do” model; to explain concepts, demonstrate the application, and allow people to apply.

Sequent works with your company to review content, determine areas of customization, organization of teams, and arrangements for workshops for a truly bespoke experience.

Did you know that this class is also available in other formats?

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