About the Workshop


The imperative for product managers and their teams to be agile, strategically oriented business people is vital to company success. Added to this, product managers must contribute to the firm’s transformation, especially with more digital products in the portfolio.

The value proposition for Product Management Essentials is enhanced when key cross-functional team members participate and gain an appreciation for product management and to clarify roles and responsibilities. This fine-tunes the ability to think strategically, prioritize work, act with agility, and make better decisions.

Upon completion of this workshop, product managers will be tested on their comprehension and application of key learnings with our Product Management Professional Certificate test.

The foundation for this workshop is The Product Manager’s Desk Reference, 3rd edition, written by Steven Haines, the “bible” of product management used by some of the largest and most prestigious companies around the globe.

Key Learnings

  • Focus on the entire life cycle, from start to finish
  • Attention to both Waterfall and Agile product development methods (mixed mode)
  • Emphasis on the “art” of influencing, storytelling, and getting the job done
  • Cultivation of a “business ownership” mindset

The perfect platform for product managers to learn their jobs, earn empowerment, drive the team forward, and deliver results!

What’s Included:

Each participant is provided with ongoing support that includes:

  • Opportunity to Take the Product Management Professional Certification Exam
  • Access to the Sequent Alumni Community, that includes:
    • Alumni Continuing Education (ACE) videos that cover key topics of this workshop
    • Templates to help you apply the learning after the workshop
    • Other content to guide you on your professional journey

Measure ROI with Our Assessment Program Add-On

Like any strategy, a solid base of data is needed.  Sequent recommends that corporate clients participate in the most appropriate assessment before, and, after a workshop.  Before the workshop reveals areas for emphasis in the training.  Post-program assessments allow for an objective evaluation of areas where people and teams have “raised the bar” to contribute to the results of their company.

On-Site Delivery

Most product managers and their teams find value in face-to-face facilitated training. Sequent’s onsite workshops provide a unique experience through its team-based approach to action learning.  These facilitated programs follow a “tell-show-do” model; to explain concepts, demonstrate the application, and allow people to apply.

Sequent works with your company to review content, determine areas of customization, organization of teams, and arrangements for workshops for a truly bespoke experience.

Did you know that this class is also available 
in other formats?

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