About the Workshop

This online, self-paced workshop and certification program is designed for product managers who need to establish credible product leadership through a deep understanding of the business of the product, across the entire life cycle.

The imperative for product managers and their teams to be agile, strategically oriented business people is vital to company success. Added to this, product managers must contribute to the firm’s transformation, especially with more digital products in the portfolio.

The value proposition for Product Management Essentials is enhanced when key cross-functional team members participate and gain an appreciation for product management, and to clarify roles and responsibilities. This fine-tunes the ability to think strategically, prioritize work, act with agility, and make better decisions.

Upon completion of this workshop, product managers will be tested on their comprehension and application of key learnings with our Product Management Professional Certification test.

The foundation for this workshop is The Product Manager’s Survival Guide, 2nd edition, written by Steven Haines (McGraw-Hill), the best-selling product management book used by some of the largest and most prestigious companies around the globe.

Key Learnings

  • Focus on the entire life cycle, from start to finish
  • Attention to both Waterfall and Agile product development methods (mixed mode)
  • Emphasis on the “art” of influencing, storytelling, and getting the job done
  • Cultivation of a “business ownership” mindset

Become engaged in this interactive learning program from the moment you register!

What’s Included:

Each participant is provided access to our online resources:

  • An Online Product Management Acumen Skill Assessment
  • A Post-Class Workbook to Help Apply Key Learnings
  • Access to our Alumni Continuing Education (ACE) Video Library
  • Access to the Official Sequent Product Management Certification (SPMC) Test
  • Measure ROI with Our Assessment Program Add-On

Our 5-Step Interactive Journey

Our 5-step interactive journey has been refined to take you on a path towards Product Management Excellence. Our Product Management Essentials training program gives Product Managers access to an online skills assessment, extensive resources, an updated workshop, a certification test, and an accompanying book.

Our registrants are guided through a refined process to experience more than just product management training.

sequent public product management process

Online, On-Demand Delivery

For product managers who want to improve their knowledge and capability, and need to efficiently manage their time, our online on-demand training provides courses designed to help you learn at your own pace.   Programs are divided into digestible chapters with videos, check-ins, quizzes, and other learning resources.

If you are looking to train your team, Sequent works with your company to review content, determine areas of customization, organization of teams, and arrangements for workshops for a truly bespoke experience.

Did you know that this class is also available 
in other formats?