Insights

It goes without saying that a product business case is one of the most important documents produced and managed by product managers. As you know, the product business case is a standard method used to…

Developing Product Managers As a manager of product managers, it should be a given that product managers invest heavily in their careers. Their education and product management job assignments complement…

Nurturing the Work Environment My goal with this post is to facilitate the construction of a stronger bridge between the two groups: product managers and their managers so that a more rewarding work environment…

What is product management? What is project management? For the past few years, the business world has suffered from “growing pains” and the corporate community is certainly enduring its share of…

Simplistically, product management is a lifecycle function within an organization that involves dealing with the planning, forecasting, and production, or marketing of a product or products at all stages…

Knowing When to Discontinue a Product or Feature There’s no secret involved here, and most of us in the product business know that non-viable, non-critical products within the portfolio use vital resources…

During Sequent Learning’s product management training workshops, product managers often refer to “the product management process” as a unified approach to their work.  If you find yourself in this…

There are 3 Key Dimensions to Create a Perfect B2B Product Launch Imagine Apple missing a key launch date for a new iPhone? Unimaginable. Imagine then your own firms’ efforts to launch a product on time…

Validate Aspects of Your Business Case How many times have you had to validate aspects of your business case or your go to market plan, or confirm the context of a user story for a product before it’s…

Cultivating Product Management Talent This area can have a greater impact on the firm’s financial and market performance than any other job family or function.  Unfortunately, not all product managers…

Product Management and Technology Companies. My first thought is that the word technology seems so overused that it’s meaning has been blurred. When people use the term, they can mean anything from an…

I’ve been collecting data to find out if product managers are happy and engaged in their jobs.   I was motivated to do so because so many product managers say that they don’t have the proper resources…

I have yet to talk to a company executive that doesn’t want their teams to produce more unique and differentiated products that meet customer needs. However, saying those words simply isn’t enough…

I recently remodeled my kitchen in my 15-year-old house.   As I began planning the project, friends and family would joke with me (or some, perhaps more) about my reason for wanting to do this.  Everything…

If you’ve ever felt an unexpected sense of pleasure while performing a simple task like crunching numbers or cooking a homemade meal, you’ve probably experienced what psychologist Mihaly Csikszentmihalyi refers…