Insights

    Whether you’re on the road or away from your desk, you’ll want to stay connected with innovative ideas from Sequent. Our Masters of Product Management podcast provides listeners with engaging…

Effectively Managing Product Lines for Product Managers To effectively manage a product line, product managers and the teams they lead need financial data. However, often this data is unavailable. In fact…

What is a minimum viable product (MVP)? A minimum viable product (MVP) is a technique Product Managers use to launch a project into market with enough key features to test the product’s impact. Then, through…

Creating a First 90 Days Plan for Product Managers As the Product Manager’s Survival Guide (2nd edition) is readied for launch, I thought I’d share a few tidbits that went into the research for the…

Improving Your Product Management Career Whether you’re a new product manager or one with a few years of experience, you’re probably on a quest to improve your effectiveness and produce better outcomes…

There was an article in from Entrepreneur.com entitled “What Not to Do.” I was intrigued by it because it was about the most common mistakes that start-ups make and how to avoid them, plus a few…

Developing a Product Pricing Strategy In the research and interviews, I’ve done over the years, I’ve invariably asked the question “what’s your pricing strategy?” The answers are not pretty.…

What Is A Product Management Champion? An executive champion serves as an advocate for a specific activity, function, or center of excellence in an organization. The role can be similar to that of a person…

Listening is The Key To Product Management Why Aren’t More Product Managers Good Listeners? Research shows that listening is a vital leadership skill, so why aren’t more managers good listeners? I…

It goes without saying that a product business case is one of the most important documents produced and managed by product managers. As you know, the product business case is a standard method used to…

Developing Product Managers As a manager of product managers, it should be a given that product managers invest heavily in their careers. Their education and product management job assignments complement…

Nurturing the Work Environment My goal with this post is to facilitate the construction of a stronger bridge between the two groups: product managers and their managers so that a more rewarding work environment…

What is product management? What is project management? For the past few years, the business world has suffered from “growing pains” and the corporate community is certainly enduring its share of…

Simplistically, product management is a lifecycle function within an organization that involves dealing with the planning, forecasting, and production, or marketing of a product or products at all stages…

Knowing When to Discontinue a Product or Feature There’s no secret involved here, and most of us in the product business know that non-viable, non-critical products within the portfolio use vital resources…