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How to Improve Your Product Management Acumen and Excel in Your Career

Improving Your Product Management Career Whether you’re a new product manager or one with a few years of experience, you’re probably on a quest to improve your effectiveness and produce better outcomes…

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Learning Product Management From An Entrepreneur

There was an article in from Entrepreneur.com entitled “What Not to Do.” I was intrigued by it because it was about the most common mistakes that start-ups make and how to avoid them, plus a few…

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How To Optimize B2B Pricing

Developing a Product Pricing Strategy In the research and interviews, I’ve done over the years, I’ve invariably asked the question “what’s your pricing strategy?” The answers are not pretty.…

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The Role of The Product Management Champion (12 Tasks You Should Own!)

What Is A Product Management Champion? An executive champion serves as an advocate for a specific activity, function, or center of excellence in an organization. The role can be similar to that of a person…

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4 Tips For Product Managers To Be Successful Listeners

Listening is The Key To Product Management Why Aren’t More Product Managers Good Listeners? Research shows that listening is a vital leadership skill, so why aren’t more managers good listeners? I…

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How To Improve Business Case Accuracy

It goes without saying that a product business case is one of the most important documents produced and managed by product managers. As you know, the product business case is a standard method used to…

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Are You Coaching And Helping To Develop Your Product Managers?

Developing Product Managers As a manager of product managers, it should be a given that product managers invest heavily in their careers. Their education and product management job assignments complement…

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Keeping Your Job and Keeping Your People

Nurturing the Work Environment My goal with this post is to facilitate the construction of a stronger bridge between the two groups: product managers and their managers so that a more rewarding work environment…

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Product Management vs. Project Management (Updated)

What is product management? What is project management? For the past few years, the business world has suffered from “growing pains” and the corporate community is certainly enduring its share of…

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What Is Product Management?

Simplistically, product management is a lifecycle function within an organization that involves dealing with the planning, forecasting, and production, or marketing of a product or products at all stages…

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The Art of Product Discontinuation

Knowing When to Discontinue a Product or Feature There’s no secret involved here, and most of us in the product business know that non-viable, non-critical products within the portfolio use vital resources…

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Mastering Product Management Processes

During Sequent Learning’s product management training workshops, product managers often refer to “the product management process” as a unified approach to their work.  If you find yourself in this…

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Perfecting The Product Launch

There are 3 Key Dimensions to Create a Perfect B2B Product Launch Imagine Apple missing a key launch date for a new iPhone? Unimaginable. Imagine then your own firms’ efforts to launch a product on time…

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How To Deliver A Better User Experience

Validate Aspects of Your Business Case How many times have you had to validate aspects of your business case or your go to market plan, or confirm the context of a user story for a product before it’s…

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3 Strategies To Motivate Your Product Management Team

Cultivating Product Management Talent This area can have a greater impact on the firm’s financial and market performance than any other job family or function.  Unfortunately, not all product managers…

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