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About the Workshop

Our virtual Managing Product Management Workshop is designed to help leaders of product organizations and/or managers of product managers enable their teams with the tools, knowledge, and support they need to be successful.

The main goal is for the leadership teams to produce a strategic organizational action plan to fortify and improve the structure and function of product management, and to learn how to cultivate the talent pool of product managers. The action plan is shaped in incremental 90-day sprints that allow for ongoing coaching and facilitation by Sequent’s subject matter experts.

The foundation for this workshop is the book ​Managing Product Management by Steven Haines (McGraw-Hill), the ​definitive guide for managing product managers​ and product management teams.

Let us teach you how to organize the product management function of your company to create, build, and produce innovative and game-changing products and services

Key Benefits

  • Focus on the product management framework from beginning to end
  • Apply best practices to your organization based on an assessment
  • Define the ultimate product management attributes while creating a development plan
  • Develop an Organizational Action Plan
  • Align leaders across the company about the role and purpose of product management
  • Develop the proper infrastructure to support product management (data, processes, metrics, etc.)
  • Fine-tune the skills, competencies, and behaviors or the product manager population

Build a Bespoke Learning Program

While this workshop is a 3-day workshop, it can be scaled down to two-day delivery, or scaled up to a four-day delivery, depending on your learning goals. It can also be modified to reflect your firm’s processes or models.

Virtual, Live Delivery

For distributed product teams who benefit from structured classrooms and guided experience, Sequent’s virtual live programs provide an optimal blend of information, facilitated team exercises, and robust discussions.  Designed for up to four small teams, these programs are delivered over five or six sessions, appropriately spaced. For many firms, inter-session homework builds deep bench strength and unified cross-functional teams.

All of Sequent’s onsite workshops are available for virtual delivery.

Sequent works with your company to review content, determine areas of customization, organization of teams, and arrangements for workshops for a truly bespoke experience.

Did you know that this class is also available 
in other formats?

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