Product Management and Strategy Action Learning Program
This program guides product teams through a structured process of strategy development, from data analysis to final presentation. It combines a 3-day workshop with ongoing coaching to ensure effective implementation and alignment with corporate goals.
About the Workshop
Senior executives are clear on their motivation to innovate, compete, and win. The way to this prosperous future requires product teams to deliver market-driven product strategies and roadmaps that are aligned with business objectives. Yet a persistent gap remains between this expectation and reality.
Here are some reasons:
- Product managers and their teams don’t understand what’s needed to create goals, formulate, and execute clearly defined strategies
- Insufficient or outdated customer and market data
- Focus on tactical, internal projects without a strategic anchor
Sequent’s Product Management and Strategy Action Learning Program addresses these challenges head-on by combining foundational product management training with a robust applied learning experience and expert coaching.
This comprehensive program equips product teams to:
- Understand how product management, as a business function, is needed to formulate goals and strategies
- Collaboratively collect and assess customer, market data, financial, and operational data
- Derive and analyze data-driven fact patterns to assess future goals and opportunities
- Determine the most appropriate investable initiatives that fit within the fabric of the firm
- Use a business-case methodology to ensure that the investments have realistic forecasts and financials
- Integrate a repeatable process that ultimately provides optimal returns to the business
Combining foundational product management training with a robust applied learning experience, this program equips product teams to formulate and execute clearly defined strategies.
Key Benefits
- Focus on the product management framework from beginning to end
- Apply best practices to your organization based on an assessment
- Define the ultimate product management attributes while creating a development plan
- Develop an Organizational Action Plan
- Align leaders across the company about the role and purpose of product management
- Develop the proper infrastructure to support product management (data, processes, metrics, etc.)
- Fine-tune the skills, competencies, and behaviors or the product manager population
Build a Bespoke Learning Program
When training is a building block of your company’s evolution and transformation, you’ll benefit from a partner who can guide you on that journey. Customization projects usually involve an organizational assessment, where competency or other gaps are surfaced. Those gaps are woven into the goals so that a finely-focused training and development program can be developed and deployed. Alternatively, we may work with a designated team of subject matter experts. In this scenario, we review the actual workshop (or workshops) and identify areas that must be aligned with key processes, terminology, or tools. A pilot delivery is used to test and learn before a broad rollout in your organization.
On-Site Delivery
Most product managers and their teams find value in face-to-face facilitated training. Sequent’s onsite workshops provide a unique experience through its team-based approach to action learning. These facilitated programs follow a “tell-show-do” model; to explain concepts, demonstrate the application, and allow people to apply.
Sequent works with your company to review content, determine areas of customization, organization of teams, and arrangements for workshops for a truly bespoke experience.