Leading and Implementing Product Management

This online version of the Leading and Implementing Product Management course is designed to help product leaders align their organizations around the structure, purpose, and strategic value of product management. Building on the core concepts from Leading Product Management, this course provides a roadmap for developing an organizational strategy that positions product management as a central driver of business success.

You’ll learn how to calibrate your product organization, foster alignment across stakeholders, and establish the leadership capabilities needed to turn product management into a true strategic asset for sustainable growth

Key Benefits

• Leverage the product management life cycle model to organize more effectively around product management
• Break down silos by aligning functional leaders around the structure and purpose of product management
• Master six key product management practices to enable product managers and fine-tune the product management structure
• Develop an organizational strategy to improve product management for the long-term
• Create a digestible organizational action plan
• Develop the proper infrastructure to support product management (data, processes, metrics, etc.)
• Fine-tune the skills, competencies, and behaviors or the product manager population

The 14 modules of the course include:

1.   Introduction
2.   Context and Definitions
3.   How Product Management Fits in the Organization
4.   Developing an Organizational Strategy for Product Management
5.  Best Practice Foundations
6.  Leveraging the Product Management Life Cycle Model
7. Enabling Product Management Practices and Product Manager Competencies
8. Product Management Practices: Data Availability and Management
9.  Product Management Practices: Process and Template Management
10.   Product Management Practices: Performance and Metrics Management
11. Product Management Practices: Management of Product Managers
12. Product Management Practices: Org. Alignment & Governance
13. Product Management Practices: Product Portfolio Management
14. Implementing and Action Planning

For individual product leaders and product executives, who want to improve their knowledge and capability, and need to efficiently manage their time, our online on-demand training provides courses designed to help you learn at your own pace. Programs are divided into digestible chapters with videos, check-ins, quizzes, and other learning resources; based on the book, Leading  Product Management by Steven Haines.

If you’re interested in getting everyone in the product management sandbox with customized team training, virtual or scheduled on-site delivery is recommended so that conversation and coaching can be facilitated.