Articles

Product Management vs. Product Marketing

There are many schools of thought as to how companies should organize themselves to most effectively manage a product’s life cycle. At Sequent, we clearly have a position on this: A product manager…

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Articles

In The Defense Of The Practice Of Business

Business managers have tough jobs. They’re constantly being called upon to make decisions without the right amount of data – or the best quality data. I can tell you that I’ve made plenty of mistakes…

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Articles

Product Managers Must Put On Their Sales Hat (Among Many Others!)

In my past I have done everything from financial planning to teaching people how to be the best salespeople in the country.  When I became a product manager many years ago I was amazed by the similarity…

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Articles

How Can Product Managers Become Productive? Be Mindful.

Reading about great inventors makes me nostalgic for a work environment that may have never existed. Take Albert Einstein. The man was a born and bred tinkerer.  As a boy he often visited his father’s…

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Articles

Product Managers, I Dare You To Dream!

At its core strategy should be straightforward and uncomplicated, yet product managers talk about it like it’s some amorphous, elusive thing.  So often, product managers will ask for help to improve…

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Articles

The Oxymoron of Social Media (4 Points for Product Managers)

We have all read an email, or text, Facebook post or Tweet that made us think the author was mad, or upset, or being rude? Have you ever been completely wrong in those feelings once you had a conversation…

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Articles

Product Managers: It’s Time To Take Action!

Over the past 15-20 years, this once mysterious thing that we call Product Management has really come into its own. What once was a somewhat obscure, inconsistently applied, and often misunderstood function…

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