Articles

Fixing Critical Errors for Product Managers

Nothing works. In today’s highly technical, highly overcomplicated, highly automated world, it may be too much to ask that things actually work the way you expect them to. We have to admit, every once…

Read More
Articles

Are You Coaching And Helping To Develop Your Product Managers?

Developing Product Managers As a manager of product managers, it should be a given that product managers invest heavily in their careers. Their education and product management job assignments complement…

Read More
Articles

Keeping Your Job and Keeping Your People

Nurturing the Work Environment My goal with this post is to facilitate the construction of a stronger bridge between the two groups: product managers and their managers so that a more rewarding work environment…

Read More
Articles

Product Management vs. Project Management (Updated)

What is product management? What is project management? For the past few years, the business world has suffered from “growing pains” and the corporate community is certainly enduring its share of…

Read More
Articles

Questions Every Product Manager Should Be Asking Themselves

Manage Your Products as a Business Whether you practice agile or waterfall product development, or whether you have tangible or intangible products, it’s always critical to managing your products as…

Read More
Articles

What Is Product Management?

Simplistically, product management is a lifecycle function within an organization that involves dealing with the planning, forecasting, and production, or marketing of a product or products at all stages…

Read More
Articles

The Art of Product Discontinuation

Knowing When to Discontinue a Product or Feature There’s no secret involved here, and most of us in the product business know that non-viable, non-critical products within the portfolio use vital resources…

Read More
Articles

Mastering Product Management Processes

During Sequent Learning’s product management training workshops, product managers often refer to “the product management process” as a unified approach to their work.  If you find yourself in this…

Read More
Articles

Why Your Product Management Strategy Process Doesn’t Work (A 3-Part Series)

Many product and business managers in the corporate world can relate to that dreaded time of year, usually sometime between March and May, that is lovingly referred to as “strat plan.” It’s usually…

Read More
Articles

The Trampoline Experience – Don’t Jump To Conclusions!

How Product Managers Give Feedback Level 1 – Unsolicited Feedback I gave it a negative review online Level 2 – Solicited Feedback If someone asked me about it, I would roll my eyes and say “Man what…

Read More
Articles

Perfecting The Product Launch

There are 3 Key Dimensions to Create a Perfect B2B Product Launch Imagine Apple missing a key launch date for a new iPhone? Unimaginable. Imagine then your own firms’ efforts to launch a product on time…

Read More
Articles

How To Deliver A Better User Experience

Validate Aspects of Your Business Case How many times have you had to validate aspects of your business case or your go to market plan, or confirm the context of a user story for a product before it’s…

Read More
Articles

3 Strategies To Motivate Your Product Management Team

Cultivating Product Management Talent This area can have a greater impact on the firm’s financial and market performance than any other job family or function.  Unfortunately, not all product managers…

Read More
Articles

How To Succeed As Product Manager In A Tech Company

Product Management and Technology Companies. My first thought is that the word technology seems so overused that it’s meaning has been blurred. When people use the term, they can mean anything from an…

Read More
Articles

How To Look Like A Rockstar In Your Product Management Role

What does it really mean to be a Rockstar Product Manager? Have you ever compared a Rockstar and a Product Manager? Yeah, we haven’t either…until now. However, when we did, we learned how much these…

Read More