Insights
How To Optimize B2B Pricing
Developing a Product Pricing Strategy In the research and interviews, I’ve done over the years, I’ve invariably asked the question “what’s your pricing strategy?” The answers are not pretty.…
Overcome Your Fear of Presenting (3 Steps Proven To Work)
Strategies to Help the Fear of Presenting I know people hate presenting, to the point where it is one of the top 5 most feared things and often number ONE! There is a higher number of people afraid of…
The Role of The Product Management Champion (12 Tasks You Should Own!)
What Is A Product Management Champion? An executive champion serves as an advocate for a specific activity, function, or center of excellence in an organization. The role can be similar to that of a person…
4 Tips For Product Managers To Be Successful Listeners
Listening is The Key To Product Management Why Aren’t More Product Managers Good Listeners? Research shows that listening is a vital leadership skill, so why aren’t more managers good listeners? I…
How To Improve Business Case Accuracy
It goes without saying that a product business case is one of the most important documents produced and managed by product managers. As you know, the product business case is a standard method used to…
Fixing Critical Errors for Product Managers
Nothing works. In today’s highly technical, highly overcomplicated, highly automated world, it may be too much to ask that things actually work the way you expect them to. We have to admit, every once…
Are You Coaching And Helping To Develop Your Product Managers?
Developing Product Managers As a manager of product managers, it should be a given that product managers invest heavily in their careers. Their education and product management job assignments complement…
Keeping Your Job and Keeping Your People
Nurturing the Work Environment My goal with this post is to facilitate the construction of a stronger bridge between the two groups: product managers and their managers so that a more rewarding work environment…
Product Management vs. Project Management (Updated)
What is product management? What is project management? For the past few years, the business world has suffered from “growing pains” and the corporate community is certainly enduring its share of…
Questions Every Product Manager Should Be Asking Themselves
Manage Your Products as a Business Whether you practice agile or waterfall product development, or whether you have tangible or intangible products, it’s always critical to managing your products as…
What Is Product Management?
Simplistically, product management is a lifecycle function within an organization that involves dealing with the planning, forecasting, and production, or marketing of a product or products at all stages…
The Art of Product Discontinuation
Knowing When to Discontinue a Product or Feature There’s no secret involved here, and most of us in the product business know that non-viable, non-critical products within the portfolio use vital resources…
Mastering Product Management Processes
During Sequent Learning’s product management training workshops, product managers often refer to “the product management process” as a unified approach to their work. If you find yourself in this…
Why Your Product Management Strategy Process Doesn’t Work (A 3-Part Series)
Many product and business managers in the corporate world can relate to that dreaded time of year, usually sometime between March and May, that is lovingly referred to as “strat plan.” It’s usually…
The Trampoline Experience – Don’t Jump To Conclusions!
How Product Managers Give Feedback Level 1 – Unsolicited Feedback I gave it a negative review online Level 2 – Solicited Feedback If someone asked me about it, I would roll my eyes and say “Man what…