Articles
Questions Every Product Manager Should Be Asking Themselves
Manage Your Products as a Business Whether you practice agile or waterfall product development, or whether you have tangible or intangible products, it’s always critical to managing your products as…
What Is Product Management?
Simplistically, product management is a lifecycle function within an organization that involves dealing with the planning, forecasting, and production, or marketing of a product or products at all stages…
The Art of Product Discontinuation
Knowing When to Discontinue a Product or Feature There’s no secret involved here, and most of us in the product business know that non-viable, non-critical products within the portfolio use vital resources…
Mastering Product Management Processes
During Sequent Learning’s product management training workshops, product managers often refer to “the product management process” as a unified approach to their work. If you find yourself in this…
Why Your Product Management Strategy Process Doesn’t Work (A 3-Part Series)
Many product and business managers in the corporate world can relate to that dreaded time of year, usually sometime between March and May, that is lovingly referred to as “strat plan.” It’s usually…
The Trampoline Experience – Don’t Jump To Conclusions!
How Product Managers Give Feedback Level 1 – Unsolicited Feedback I gave it a negative review online Level 2 – Solicited Feedback If someone asked me about it, I would roll my eyes and say “Man what…
Perfecting The Product Launch
There are 3 Key Dimensions to Create a Perfect B2B Product Launch Imagine Apple missing a key launch date for a new iPhone? Unimaginable. Imagine then your own firms’ efforts to launch a product on time…
How To Deliver A Better User Experience
Validate Aspects of Your Business Case How many times have you had to validate aspects of your business case or your go to market plan, or confirm the context of a user story for a product before it’s…
3 Strategies To Motivate Your Product Management Team
Cultivating Product Management Talent This area can have a greater impact on the firm’s financial and market performance than any other job family or function. Unfortunately, not all product managers…
How To Succeed As Product Manager In A Tech Company
Product Management and Technology Companies. My first thought is that the word technology seems so overused that it’s meaning has been blurred. When people use the term, they can mean anything from an…
How To Look Like A Rockstar In Your Product Management Role
What does it really mean to be a Rockstar Product Manager? Have you ever compared a Rockstar and a Product Manager? Yeah, we haven’t either…until now. However, when we did, we learned how much these…
Perspectives on Product Management Job Satisfaction
I’ve been collecting data to find out if product managers are happy and engaged in their jobs. I was motivated to do so because so many product managers say that they don’t have the proper resources…
The Pros and Cons of Case Studies
Developing Case Studies for Product Managers When Sequent delivers workshops, they tend to draw upon a lot of personal observation, insight, and experience, and we encourage others to do the same. Part…
The True Price of Differentiation In Product Management
I have yet to talk to a company executive that doesn’t want their teams to produce more unique and differentiated products that meet customer needs. However, saying those words simply isn’t enough…
Breaking Up Is Hard To Do: The Practice of Product Discontinuation
I recently remodeled my kitchen in my 15-year-old house. As I began planning the project, friends and family would joke with me (or some, perhaps more) about my reason for wanting to do this. Everything…