Insights
Why Good Product Managers Bring Bad Products To Market
A few years ago I was contacted by a product manager in crisis. His recently-released product was languishing, and he was racked with guilt. He told me that although he had put all of his efforts into…
Improving Product Management Requires Senior Leader Involvement
A senior business leader (and a reader of The Product Manager’s Desk Reference) recently reached out to me. He said that it was time to engage Sequent Learning Networks to deliver a Product Management…
What Product Managers Can Learn From “Think Like A Freak”
I have always been amazed by how deftly the TV series Mad Men dramatizes the tension between creativity and efficiency. A scene from a recent episode stuck with me for days. Let me set the stage for you:…
In The Defense Of The Practice Of Business
Business managers have tough jobs. They’re constantly being called upon to make decisions without the right amount of data – or the best quality data. I can tell you that I’ve made plenty of mistakes…
How Can Product Managers Become Productive? Be Mindful.
Reading about great inventors makes me nostalgic for a work environment that may have never existed. Take Albert Einstein. The man was a born and bred tinkerer. As a boy he often visited his father’s…
Product Managers, I Dare You To Dream!
At its core strategy should be straightforward and uncomplicated, yet product managers talk about it like it’s some amorphous, elusive thing. So often, product managers will ask for help to improve…