Steven Haines
Fundamentals of Product Management – For the Last Time
Fundamentals of Product Management – For the Last Time. People often ask me why I write books and articles about product management. Sometimes I write as an outgrowth of my benchmark research with…
How to Make More Money for Your Company
The demand for new products and disruptive innovations echoes like a drumbeat through the halls of major corporations around the world. Leaders hunt for sparks from product people and others as they recall…
Driving Innovation in a Fast-Growing Industry: The Importance of Organizational Collaboration
Whether you’re on the road or away from your desk, you’ll want to stay connected with innovative ideas from Sequent. Our Masters of Product Management podcast provides listeners with engaging…
Want a Successful Product? Start With A Vision
Want a Successful Product? Start With A Vision Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. That means, your product’s business needs…
How To Determine Product Success When You Lack Financial Data
Effectively Managing Product Lines for Product Managers To effectively manage a product line, product managers and the teams they lead need financial data. However, often this data is unavailable. In fact…
Fast vs. Excellent – The Myth of the MVP (Minimum Viable Product)
What is a minimum viable product (MVP)? A minimum viable product (MVP) is a technique Product Managers use to launch a project into market with enough key features to test the product’s impact. Then, through…
The First 90 Days as a Product Manager
Creating a First 90 Days Plan for Product Managers As the Product Manager’s Survival Guide (2nd edition) is readied for launch, I thought I’d share a few tidbits that went into the research for the…
How to Develop a Great Customer Value Proposition
Why Customer Value Propositions are Important Product Managers must know the importance of a great customer value proposition. As we know, one of the most significant determinants of the potential success…
How to Improve Your Product Management Acumen and Excel in Your Career
Improving Your Product Management Career Whether you’re a new product manager or one with a few years of experience, you’re probably on a quest to improve your effectiveness and produce better outcomes…
Learning Product Management From An Entrepreneur
There was an article in from Entrepreneur.com entitled “What Not to Do.” I was intrigued by it because it was about the most common mistakes that start-ups make and how to avoid them, plus a few…
How To Optimize B2B Pricing
Developing a Product Pricing Strategy In the research and interviews, I’ve done over the years, I’ve invariably asked the question “what’s your pricing strategy?” The answers are not pretty.…
3 Attributes That Make A ‘Great’ Product Manager
What makes a GREAT Product Manager as opposed to GOOD? In Jim Collins noted book, “Good to Great,” he pointed out some of the key characteristics that separate good companies from great, high performing…
4 Tips For Product Managers To Be Successful Listeners
Listening is The Key To Product Management Why Aren’t More Product Managers Good Listeners? Research shows that listening is a vital leadership skill, so why aren’t more managers good listeners? I…
The Role of The Product Management Champion (12 Tasks They Should Own)
What Is A Product Management Champion? An executive champion serves as an advocate for a specific activity, function, or center of excellence in an organization. The role can be similar to that of a person…
How To Improve Business Case Accuracy
It goes without saying that a product business case is one of the most important documents produced and managed by product managers. As you know, the product business case is a standard method used to…