Blog

Fundamentals of Product Management – For the Last Time

Fundamentals of Product Management – For the Last Time. People often ask me why I write books and articles about product management.  Sometimes I write as an outgrowth of my benchmark research with…

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Blog

How to Make More Money for Your Company

The demand for new products and disruptive innovations echoes like a drumbeat through the halls of major corporations around the world. Leaders hunt for sparks from product people and others as they recall…

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Podcasts

Driving Innovation in a Fast-Growing Industry: The Importance of Organizational Collaboration

    Whether you’re on the road or away from your desk, you’ll want to stay connected with innovative ideas from Sequent. Our Masters of Product Management podcast provides listeners with engaging…

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Blog

Want a Successful Product? Start With A Vision

Want a Successful Product? Start With A Vision Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. That means, your product’s business needs…

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Blog

How To Determine Product Success When You Lack Financial Data

Effectively Managing Product Lines for Product Managers To effectively manage a product line, product managers and the teams they lead need financial data. However, often this data is unavailable. In fact…

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Blog

Fast vs. Excellent – The Myth of the MVP (Minimum Viable Product)

What is a minimum viable product (MVP)? A minimum viable product (MVP) is a technique Product Managers use to launch a project into market with enough key features to test the product’s impact. Then, through…

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Blog

The First 90 Days as a Product Manager

Creating a First 90 Days Plan for Product Managers As the Product Manager’s Survival Guide (2nd edition) is readied for launch, I thought I’d share a few tidbits that went into the research for the…

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Blog

How to Develop a Great Customer Value Proposition

Why Customer Value Propositions are Important Product Managers must know the importance of a great customer value proposition. As we know, one of the most significant determinants of the potential success…

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Blog

How to Improve Your Product Management Acumen and Excel in Your Career

Improving Your Product Management Career Whether you’re a new product manager or one with a few years of experience, you’re probably on a quest to improve your effectiveness and produce better outcomes…

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Blog

Learning Product Management From An Entrepreneur

There was an article in from Entrepreneur.com entitled “What Not to Do.” I was intrigued by it because it was about the most common mistakes that start-ups make and how to avoid them, plus a few…

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Blog

How To Optimize B2B Pricing

Developing a Product Pricing Strategy In the research and interviews, I’ve done over the years, I’ve invariably asked the question “what’s your pricing strategy?” The answers are not pretty.…

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Blog

3 Attributes That Make A ‘Great’ Product Manager

What makes a GREAT Product Manager as opposed to GOOD? In Jim Collins noted book, “Good to Great,” he pointed out some of the key characteristics that separate good companies from great, high performing…

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Blog

4 Tips For Product Managers To Be Successful Listeners

Listening is The Key To Product Management Why Aren’t More Product Managers Good Listeners? Research shows that listening is a vital leadership skill, so why aren’t more managers good listeners? I…

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Blog

The Role of The Product Management Champion (12 Tasks They Should Own)

What Is A Product Management Champion? An executive champion serves as an advocate for a specific activity, function, or center of excellence in an organization. The role can be similar to that of a person…

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Blog

How To Improve Business Case Accuracy

It goes without saying that a product business case is one of the most important documents produced and managed by product managers. As you know, the product business case is a standard method used to…

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