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This 60-minute course holds the key to your product's future. This course is designed to help product managers and their teams understand what’s required to “optimize the business” of current products.
For product managers who are responsible for the optimization of current products, a continuous stream of data and an ongoing analysis of the product’s business is required. Why? Because product managers and their teams should always be searching for opportunities to optimize revenue, profit, and market share.
To do this, product managers and their teams rely on a continuous stream of data, and a cohesive approach to the ongoing analysis of that data so that product investment decisions can be more finely focused – so that revenue, profit, and share continue to grow.
These items are also shown in the diagram below:
The course is organized into 9 modules. Each module is made up of a video and a series of exercises that are carried out in a unique downloadable workbook.
As a point of reference, this course leverages the Product Management Life Cycle Model, as well as Chapter 10 from The Product Manager’s Survival Guide (2nd edition).
For individual product leaders and product executives, who want to improve their knowledge and capability, and need to efficiently manage their time, our online on-demand training provides courses designed to help you learn at your own pace. Programs are divided into digestible chapters with videos, check-ins, quizzes, and other learning resources; including a copy of Managing Product Management by Steven Haines.
If you’re interested in getting everyone in the product management sandbox with customized team training, virtual or scheduled on-site delivery is recommended so that conversation and coaching can be facilitated.