Product Life Cycle Optimization Course

For product managers who are responsible for the optimization of current products, a continuous stream of data and an ongoing analysis of the product’s business is required. Why?  Because product managers and their teams should always be searching for opportunities to optimize revenue, profit, and market share.

To do this, product managers and their teams rely on a continuous stream of data, and a cohesive approach to the ongoing analysis of that data so that product investment decisions can be more finely focused – so that revenue, profit, and share continue to grow.

This online self-paced course is geared to:

• Help product managers and their teams to understand what’s required to “optimize the business” of current products
• Contribute to better decisions through data-driven analyses
• Inspire the strategic mindset needed to vigorously compete in chosen markets

During this course, you will be:

• Assessing the markets where your product is currently sold
• Evaluating your organization’s ability to support or sustain your product
• Producing reports and insights that inform you and your team about the product’s business
• Steering your product into the future

These items are also shown in the diagram below:

Key Benefits

• Help product managers and their teams to understand what’s required to “optimize the business” of current products
• Contribute to better decisions through data-driven analyses
• Inspire the strategic mindset needed to vigorously compete in chosen markets

The course is organized into 9 modules.  Each module is made up of a video and a series of exercises that are carried out in a unique downloadable workbook.

As a point of reference, this course leverages the Product Management Life Cycle Model, as well as Chapter 10 from The Product Manager’s Survival Guide (2nd edition).

For individual product leaders and product executives, who want to improve their knowledge and capability, and need to efficiently manage their time, our online on-demand training provides courses designed to help you learn at your own pace. Programs are divided into digestible chapters with videos, check-ins, quizzes, and other learning resources.

If you’re interested in getting everyone in the product management sandbox with customized team training, virtual or scheduled on-site delivery is recommended so that conversation and coaching can be facilitated.