Customized Workshops That Seamlessly Integrate
With Your Company’s Existing Processes
The core of what we do is centered on a concise and targeted curriculum of corporate workshops within our 3 main focus areas of product management, product strategy, and product marketing.
Our goal is to deliver “sticky” content, and we do this by dedicating nearly 50% of each classroom experience to hands-on exercises and real-time discussion. In addition, all of our corporate workshops can be fully customized to seamlessly integrate with your company’s existing processes and frameworks, allowing your teams to turn the workshop into actual work!
Product Management Series
Product Management Essentials Workshop
The 3-day corporate version of our Product Management Essentials workshop is designed to provide both beginning and experienced product management teams with all the tools they need to successfully manage the end-to-end business of their products and portfolios. This workshop also includes access to our Product Management Executive Board certificate program.
Managing Product Management Workshop
Our 2-day Managing Product Management workshop is designed to help product management and cross-functional team leaders fully support their organizations by learning how to assess their teams, evaluate their organizational practices, and develop comprehensive action plans to implement product management best practices.
Based on the book Managing Product Management by Steven Haines.
Product Strategy Series
Product Strategy Generation Workshop
Our 2-day Product Strategy Generation workshop steps participants through the process of developing a product or portfolio strategy using a highly proven and easy-to-follow process. This workshop is also available as an action learning program that includes an 8-10 week facilitated work project in which participants are asked to develop actual strategic plans for the products or portfolios that they manage.
Based on the book Creative Strategy Generation by Bob Caporale.
LIFECYCLE PLANNING & ROADMAPPING WORKSHOP
Strategy doesn’t end once a new product is released; it must be continually revisited through every stage of a product’s post-launch life cycle with respect to the 4 marketing mix elements of product, price, promotion, and place. In our 2-day Lifecycle Planning & Roadmapping workshop, participants will learn how to map their products on a post-launch life cycle curve and develop dynamic strategic marketing mix roadmaps that will allow their companies to control their product life cycles, rather than letting their product life cycles control them.
Product Marketing Series
Gathering Market Insights Workshop
Our 2-day Gathering Market Insights workshop addresses the critical process of understanding the market and industry dynamics that are happening outside your company, and that should ultimately serve to drive your product business. Topics include market segmentation, voice of customer, developing customer experience maps, and using archetypes to help define your brand.
GO-TO-MARKET DEPLOYMENT WORKSHOP
Our 2-day Go-To-Market Deployment workshop provides all the tools you need to most effectively bring your products to market. This workshop takes you from product launch, all the way through managing each of the four marketing mix elements of product, price, promotion, and place.