Sequent Learning

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Nothing Works (And How Product Managers Can Fix That)

Nothing works. In today’s highly technical, highly overcomplicated, highly automated world, it may be too much to ask that things actually work the way you expect them to. We have to admit, every once…

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Why Your Product Management Strategy Process Doesn’t Work (A 3-Part Series)

Many product and business managers in the corporate world can relate to that dreaded time of year, usually sometime between March and May, that is lovingly referred to as “strat plan.” It’s usually…

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The Pros and Cons of Case Studies

When Sequent delivers workshops, they tend to draw upon a lot of personal observation, insight, and experience, and we encourage others to do the same. Part of this body of knowledge will include case…

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Product Management Strategy or Tactic?

During the deliver of one of our Product Strategy workshops during a recent quarterfinal rounds of the World Cup, some of the participants got into a heated debate regarding a match between Netherlands-Costa…

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Product Management vs. Product Marketing

There are many schools of thought as to how companies should organize themselves to most effectively manage a product’s life cycle. At Sequent, we clearly have a position on this: A product manager…

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Product Managers: It’s Time To Take Action!

Over the past 15-20 years, this once mysterious thing that we call Product Management has really come into its own. What once was a somewhat obscure, inconsistently applied, and often misunderstood function…

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