The Product Master Plan is the official ‘plan of record’ for a product, product line, or portfolio. It is a living, evolving collection of other plans and documents that evolve, and are collected over time. The Product Master Plan can commence its ‘life’ when a new product is conceived, developed or introduced, or it can be constructed retrospectively for an existing product.

This outline is provided to encapsulate most of the major sections of the Product Master Plan into a unified list. You can take this and start your own Product Master Plan as a 3-ring binder with tabs, on an internal website, or both.

This template is discussed in depth in our Product Management Essentials Workshop.

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We make it easy for your team to take their learning back to the office with product management and product strategy templates that are based on our frameworks, books, and workshops. Our templates and tool kits are also included in our corresponding product management and product training programs. They are included in our product management workshops.

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