Product managers and product leaders benefit from guideposts that provide the optimal context for learning about product management and to contribute to what’s needed to transform any organization. Sequent’s unique Product Management Life Cycle Model provides this vital framework as a backdrop to its product management organizational assessments and product management training.
The model is a depiction of the life of a product, from beginning-to-end. It is a depiction of a multi-dimensional, dynamic system that provides a framework for consistency in the use of key business practices used across the product life cycle. Because it’s a model for product management excellence, it also considers the reality faced by most businesses today; that product development can be both linear (phase gate or waterfall) and iterative (agile). These development processes are “framed” by three major areas that are vital to any product’s business: garnering customer and market insights, formulating product strategy, and assessing in-market product performance.