What differentiates better-in-class companies from others? It is usually the manner in which they provide high value products and unique experiences to customers in carefully chosen markets. Business Cases are a crucial element of making better business decisions about where to invest, whether for new products, market expansions, marketing programs or capital investments. It’s not just about saying yes, but also about saying no to those investments that may not be worthwhile. Do you have too many projects going through the pipeline? Feel like you never have enough resources to get the right things done? Do development projects consistently miss their promised launch dates? These can all be symptoms of a less than robust Business Case process and methodology in your organization.

Product managers and their cross functional teams play a crucial role in building better Business Cases. And it’s not just about the numbers, although the financial model is an integral part of the decision making process. It’s about understanding the key business drivers and how they impact the financial model and scenarios that the product manager and their teams are considering. By connecting the dots between market insights and assumptions, business cases can be used effectively as tool to help the organization reach the most realistic, strategically aligned conclusions with recommendations that are realistic and believable. And also provide clarity on which investments are not worthwhile, so that critical, scarce resources are directed in the most efficient and effective manner.

This webinar is designed to provide participants with key tips and techniques for creating better business cases by:

  • Understanding how Business Cases are part of a robust decision making process
  • Describing how to engage the cross functional team
  • Creating better assumption sets and developing scenarios
  • Providing insights on organizational culture and their impact on Business Case decisions