What is a Product Manager?

Product managers are generally responsible for directing and orchestrating all activities associated with a product’s business, across the life cycle. There may be variations depending on industry or…

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Product Manager vs Project Manager

Products represent the essence of the business – how it thrives, grows and brings revenue to the firm. A Product Manager’s first and foremost job is to ensure the organization launches, maintains and…

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Benefits of Product Management

Companies that excel in product management intensively focus on the identification of customer and market needs. They also ensure that they have targeted strategically important market segments. This kind…

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Key Roles & Responsibilities of a Product Manager

Product Manager Role The role of a product manager can sometimes be confusing, the lines may be blurred between what can be done vs what should be done. We are the “jack of all trades” so therefore…

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How to Become a Product Manager 

How do you become a product manager? What does it take to get hired for a job, you technically have never done before? This is a common question that I hear from many people who are interested in becoming…

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