Product Management Templates
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We make it easy for your team to take their learning back to the office with all encompassing product management templates that are based on our frameworks, books, and workshops. Our templates and tool kits are also included and worked through in our corresponding product management training programs.
Designed To Fully Support Our Product Management Training Programs
Our Product Management Template Pack includes templates from Steven Haines’ industry-defining books
The Product Master Plan is the official ‘plan of record’ for a product, product line, or portfolio. It is a living, evolving collection of other plans and documents that evolve, and are collected over time. The Product Master Plan can commence its ‘life’ when a new product is conceived, developed or introduced, or it can be constructed retrospectively for an existing product.
This outline is provided to encapsulate most of the major sections of the Product Master Plan into a unified list. You can take this and start your own Product Master Plan as a 3-ring binder with tabs, on an internal website, or both.
The Product Launch Plan template is essentially a project plan that helps the product team identify the critical resources, activities, and timing required to carry out a product launch. It evolves from the early phases of New Product Planning and should be ‘just about’ final when the product investment (or the product ‘project’ investment) is authorized.
This template provides you with a context for planning and carrying out a product launch. Unlike other templates in this category, this template focuses on two dimensions: planning for the product launch and carrying out the product launch (executing).
The Marketing Plan for the product is a Functional Support Plan from the Marketing department. Its purpose is to identify explicit activities and deliverables to support the product at various phases of its life cycle, both domestically and internationally.
For new products or for product enhancements, this Marketing Plan serves to map the product’s pathway to the market. You will find that many of the sections of this template capitalize on the other work that you carry out to support other documents.
The purpose of this guide is to summarize the basic steps in the formulation of a strategy for your product or product line.
This Product Strategy guide will help you answer three vital questions to a product strategy:
- How has the product performed thus far? (Situational Analysis)
- What is its envisioned market position? (Synthesis)
- What can be done to achieve that vision? (Future)
A finalized strategy should then be tied back to the Product Management Lifecycle so as to execute the strategy through the customary product workstreams and processes.
The Product Strategy Presentation Template is a great resource that follows the Product Strategy Guide. This tool will help product managers translate their product strategy into an easy-to-use presentation.
Download this Powerpoint template today to bring your product strategy to life, and prepare it for the boardroom.
A value proposition defines the need and proves the economic or qualitative benefit to a specific customer, based on the benefit perceived by that customer. Value propositions must be expressed clearly in the language that the customer understands. Value propositions are important, but in order to be most effective, they must be wrapped in a positioning statement.
This template will help you answer the 4 essential questions that are vital to the creation of proper value propositions and product positioning statements.
The Product Requirements Document (PRD) is a reflection of business, market, and customer needs. It is used to describe the functional and nonfunctional characteristics of a product. The PRD is owned by a product manager and may be written or documented by a business analyst, systems engineer, or a technically proficient product manager. Ownership in some organizations may vary and be dependent on the complexity of the product.
PRDs should be consistently used, regardless of development environment or techniques deployed in any organization. While product managers may wish to parse these documents to support various rapid development techniques, the master PRD should not be decomposed.
One of the key elements in positioning your product or service is to understand how the product or service offers a unique benefit for its targeted audience in relation to the competition. In other words, you want to be able to convince your customer that your product is better than your competitors’. Product managers and marketers are responsible for understanding the marketplace, including the industry landscape, the competitors who operate within those industry landscapes, and the customers who benefit from the products and services offered by those competitors. Therefore, it is incumbent on the product managers and marketers to have an ongoing, up-to-date profile of the competitors. However, of equal significance, is the analysis of competitor’s products. This information is helpful in anticipating competitive actions and in devising creative strategies to differentiate your firm’s products and services.
This “Competitive Analysis Profile and Dossier” is designed to help you think about all of the elements related to the dynamic universe of ongoing competitive surveillance and competitive product analysis. It’s meant to be used as an analytical framework so that you and your teams can make sure that you’re always on high alert for competitive signals.
The Opportunity Statement is used to assess ideas for new products, line extensions, feature enhancements, product derivatives and new market entries. The Opportunity Statement document helps summarize an individual opportunity in order to present it for approval and prioritization.
This template will guide you step by step in answering the critical questions that are required to create a complete and substantial Opportunity Statement.
A Business Case is prepared in a collaborative manner by a cross-functional product team. It is a used as a vehicle to support product planning and decision making – including decisions about whether to create a new product or service, whether to enter a new market, vendor selection, or make vs. buy vs. partner analysis.
The purpose of this guide is provide a baseline understanding of and to summarize the basic steps in the creation of a Business Case for your product or product opportunity. This guide accompanies the Business Case Presentation Template, to be used to help you present your case to various audiences, and the Business Case Financials Template to be used to create the financial analysis for your Business Case.
The purpose of this Business Case Financials Template guide is designed provide an excel template that will allow for the transfer of your business case into a boardroom ready justification. Download the free excel template to help you define the essential calculations you will need to present your Business Case.
Business Cases are generally designed to answer the question: What are the economic outcomes if we choose X or do Y? A good Business Case shows expected cash flow consequences of the decision over time, and it includes the rationale for quantifying benefits justifying expenditures. The Case also describes the overall impact of the proposal in terms that every financially astute manager or executive looks for: net cash flow, discounted cash flow, payback period, and internal rate of return.
The purpose of this Business Case Presentation Template guide is designed provide a powerpoint template that will allow for the transfer of your business case into a boardroom ready presentation. Download the free powerpoint template to help you define the essential slides you will need to present your Business Case.
Business Cases are generally designed to answer the question: What are the economic outcomes if we choose X or do Y? A good Business Case shows expected cash flow consequences of the decision over time, and it includes the rationale for quantifying benefits justifying expenditures. The Case also describes the overall impact of the proposal in terms that every financially astute manager or executive looks for: net cash flow, discounted cash flow, payback period, and internal rate of return.
The Customer Visit Plan helps standardize and organize all customer visits so your organization can glean the most information from each formal customer contact.
This Customer Visit Plan is designed for Product Managers and will help you define:
- Objective or purpose – Why is this visit being carried out? What do you want to learn? etc.
- Customer ‘segments’ to be visited
- Guidelines and ground rules to set
- Team members who are attending
- Agenda and structure
- Debrief (and more!)
When a product’s sales head into decline, one of the possible strategies is to discontinue the product and withdraw it from the market. The product discontinuation process begins with an evaluation that resembles a Business Case.
The Business Case justified the investment for the product, so the discontinuation case describes the reasons to ‘dis-invest’ in the product, or simply, to divest. The following outline can be used as a method to evaluate the impact of possible discontinuation on the portfolio. You may need to include issues that are germane to your business or industry; this is a good place to start.
The Functional Support Plan is a “contract” between two functions or groups that outlines how they will interact, collaborate and divide responsibilities.
They can be created for multiple departments that assist the product team, such as Marketing, Finance, Customer Service, Sales, Operations and more. All Functional Support Plans are combined towards integrated functional support plans that eventually build towards the product master plan.