value proposition template for product manager and product management training

Tired of struggling to articulate your product’s value?

Many product managers face the challenge of clearly communicating the unique value proposition of their products. They often find it difficult to differentiate their offerings in a crowded marketplace and persuade customers to choose their product.

Our free Value Proposition & Positioning Template is the solution. It provides a step-by-step approach to help you:

  • Identify Your Ideal Customer: Pinpoint your target audience and understand their needs.
  • Craft a Compelling Value Proposition: Clearly articulate the benefits your product delivers.
  • Develop a Strong Positioning Statement: Differentiate your product from competitors.
  • Create Persuasive Product Messaging: Develop marketing messages that resonate with your audience.

By using this template, you’ll:

  • Increase product adoption: Attract and retain customers.
  • Boost sales and revenue: Drive demand and customer loyalty.
  • Improve product development: Align product features with customer needs.
  • Enhance your brand reputation: Build a strong brand identity.

Learn more

We make it easy for your team to take their learning back to the office with product management and product strategy templates that are based on our frameworks, books, and workshops. Our templates and tool kits are also included in our corresponding product management and product training programs. They are included in our product management workshops.

Learn About product management training