These mini-courses offer product managers the ability to fine-tune their capability in targeted areas.  These product management courses are made up of short videos (10-20 minutes) with step-by-step digital templates that you can complete as you’re guided through each process or document.

10-Step Business Case

This online, self-paced mini-course is designed to provide a baseline understanding of and to summarize the basic steps in the creation of a Business Case for your product or product opportunity.

Value Proposition and Positioning

This template will help you answer the 4 essential questions that are vital to the creation of proper value propositions and product positioning statements.

Product Strategy

This mini-class will help you to summarize the basic steps in the formulation of a strategy for your product or product line while using an organized guide to accompany the class.

Prioritization and Decision Making

The Prioritization and Decision Making template will help you learn the logic associated with fact-based decisions so that you can more effectively prioritize features, opportunities and other items.

Opportunity Statement

This mini-class will help you use opportunity statements to assess ideas for new products, line extensions, feature enhancements, product derivatives, and new market entries.

Assessing Customer Needs – Visit, Planning & Interviewing

This mini-class will help guide you through the assessment of customers needs to including visiting, planning, and interviewing.

9-Step Product Discontinuation Plan

This online, self-paced mini-course is designed to help you recognize those market signals and guide you through the product discontinuation and market withdrawal process.

10-Step Marketing Plan

This online, self-paced mini-course is designed to help you generate a marketing plan for new products or for product enhancements, as it serves to map the product’s pathway to the market.