A value proposition defines the need and proves the economic or qualitative benefit to a specific customer, based on the benefit perceived by that customer. Value propositions must be expressed clearly in the language that the customer understands.

Value propositions are important, but in order to be most effective, they must be wrapped in a positioning statement.

This template will help you answer the 4 essential questions that are vital to the creation of  proper value propositions and product positioning statements.

This template is discussed in depth in our Product Management Essentials Workshop.

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We make it easy for your team to take their learning back to the office with product management and product strategy templates that are based on our frameworks, books, and workshops. Our templates and tool kits are also included in our corresponding product management and product training programs. They are included in our product management workshops.

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