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The Marketing Plan for the product is a Functional Support Plan from the Marketing department. Its purpose is to identify explicit activities and deliverables to support the product at various phases of its life cycle, both domestically and internationally.
For new products or for product enhancements, this Marketing Plan serves to map the product’s pathway to the market.
You will find that many of the sections of this template capitalize on the other work that you carry out to support other documents.
This template is discussed in depth in our Product Management Essentials Workshop.
We make it easy for your team to take their learning back to the office with product management and product strategy templates that are based on our frameworks, books, and workshops. Our templates and tool kits are also included in our corresponding product management and product training programs. They are included in our product management workshops.