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When a product’s sales head into decline, one of the possible strategies is to discontinue the product and withdraw it from the market. The product discontinuation process begins with an evaluation that resembles a Business Case.
The Business Case justified the investment for the product, so the discontinuation case describes the reasons to ‘dis-invest’ in the product, or simply, to divest. The following outline can be used as a method to evaluate the impact of possible discontinuation on the portfolio. You may need to include issues that are germane to your business or industry; this is a good place to start.
This template is discussed in depth in our Product Management Essentials Workshop.
We make it easy for your team to take their learning back to the office with product management and product strategy templates that are based on our frameworks, books, and workshops. Our templates and tool kits are also included in our corresponding product management and product training programs. They are included in our product management workshops.