The Opportunity Statement is used to assess ideas for new products, line extensions, feature enhancements, product derivatives and new market entries. The Opportunity Statement document helps summarize an individual opportunity in order to present it for approval and prioritization.

This template will guide you step by step in answering the critical questions that are required to create a complete and substantial Opportunity Statement.

This template is discussed in depth in our Product Management Essentials Workshop.

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We make it easy for your team to take their learning back to the office with product management and product strategy templates that are based on our frameworks, books, and workshops. Our templates and tool kits are also included in our corresponding product management and product training programs. They are included in our product management workshops.

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