Product Management and Strategy Action Learning Program

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About the Workshop

Senior executives are clear on their motivation to innovate, compete, and win. The way to this prosperous future requires product teams to deliver market-driven product strategies and roadmaps that are aligned with business objectives. Yet a persistent gap remains between this expectation and reality.

Here are some reasons:

•Product managers and their teams don’t understand what’s needed to create goals, formulate, and execute clearly defined strategies
•Insufficient or outdated customer and market data
•Focus on tactical, internal projects without a strategic anchor

Sequent’s Product Management and Strategy Action Learning Program addresses these challenges head-on by combining foundational product management training with a robust applied learning experience and expert coaching.

This comprehensive program equips product teams to:

•Understand how product management, as a business function, is needed to formulate goals and strategies
•Collaboratively collect and assess customer, market data, financial, and operational data
•Derive and analyze data-driven fact patterns to assess future goals and opportunities
•Determine the most appropriate investable initiatives that fit within the fabric of the firm
•Use a business-case methodology to ensure that the investments have realistic forecasts and financials
•Integrate a repeatable process that ultimately provides optimal returns to the business

The foundation for this workshop is The Product Manager’s Desk Reference, 3rd edition, written by Steven Haines (McGraw-Hill), the “bible” of product management used by some of the largest and most prestigious companies around the globe.

Customization

When training is a building block of your company’s evolution and transformation, you’ll benefit from a partner who can guide you on that journey.  Customization projects usually involve an organizational assessment, where competency or other gaps are surfaced.  Those gaps are woven into the goals so that a finely-focused training and development program can be developed and deployed.  Alternatively, we may work with a designated team of subject matter experts. In this scenario, we review the actual workshop (or workshops) and identify areas that must be aligned with key processes, terminology, or tools.  A pilot delivery is used to test and learn before a broad rollout in your organization.

This workshop got me to stop the daily fire fighting process and to internally examine what my product management team is missing.

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