Our two-day Managing Product Management Workshop is designed to help leaders of product organizations and/or managers of product managers enable their teams with the tools, knowledge, and support they need to be successful.

Participants work on mini-projects throughout the program to focus on:

  • Aligning leaders across the company about the role and purpose of product management
  • Developing the proper infrastructure to support product management (data, processes, metrics, etc.)
  • Fine-tuning the skills, competencies, and behaviors or the product manager population

The main goal is for the leadership teams to produce a strategic organizational action plan to fortify and improve the structure and function of product management, and to learn how to cultivate the talent pool of product managers. The action plan is shaped in incremental 90-day sprints that allow for ongoing coaching and facilitation by Sequent’s subject matter experts.

The foundation for this workshop is the book ​Managing Product Management by Steven Haines (McGraw-Hill), the ​definitive guide for managing product managers​ and product management teams.

This workshop is also available as a one-half day “​Product Leader Alignment​” workshop to bring cross-functional leaders together and gain agreement on the purpose of product management and their explicit roles in making product management successful.


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