Product Management Training Download the Course Catalog Product Management Training That Rebuilds the Discipline Product management is being pulled apart, and the discipline is getting lost in the noise. In tech companies, product managers are pushed toward Python, data tooling, and AI prompt engineering. In large enterprises, they’re buried in sprints, grooming backlogs, and navigating governance. What’s missing is the role product management was created to play: owning the strategic business decisions that drive profitable growth. Product managers should be able to ask and answer fundamental questions: Which markets matter? Which customer problems should we solve? Which products deserve investment? Where is the business case? How do we build a profitable product line? How do we orchestrate cross-functional teams to deliver focused results? Agile can’t answer these questions. Tools can’t answer them. AI can’t answer them. Strategic product management can. That’s the gap our product management training closes. A Modern Approach, Built on Enterprise Experience Delivered through Sequent Learning, our product management training programs rebuild the discipline as the strategic engine of the business. We work across industries and contexts: fintech and banking, industrial manufacturers, enterprise software, healthcare, medical devices, and companies navigating AI-enabled products in complex delivery environments. Our methodology is grounded in The Product Manager’s Desk Reference (3rd Edition), widely regarded as the bible of product management, along with The Product Manager’s Survival Guide, Leading Product Management, and The Product Manager’s Career Path, all authored by our founder, Steven Haines. We don’t teach how to code or run ceremonies. We teach product managers how to think like business owners who use technology, data, and cross-functional teams to drive outcomes that matter and profits that support strategic intent. Core Product Management Training Programs Product Management Essentials Master product management as a business discipline across the full product life cycle. Build capability in market insight, financial modeling, business case development, portfolio thinking, stakeholder influence, and cross-functional orchestration. Designed for product managers across industrial, banking, fintech, healthcare, medical device, and enterprise software companies. View the Course Catalog AI Product Management Essentials The imperative for product managers and their teams to be nimble, strategically oriented businesspeople is vital to company success. Modern product managers must be able to garner customer and market insights, envision a future for their products, assess opportunities, prioritize feature development, devise go-to-market programs, and manage products being sold in dynamic, rapidly moving markets! The enhanced AI version of Product Management Essentials offers a comprehensive journey across the product life cycle, guided by experts who facilitate a robust series of interactive exercises, especially for people who want to leverage modern AI tools and techniques to enhance their work and improve productivity View the Course Catalog Product Strategy and Roadmapping Convert market insights and company data into actionable, metric-driven strategies and roadmaps aligned with strategic intent. Learn business-logic prioritization, financial trade-offs, and how to build roadmaps that engineering leaders and executives can support. Whether sequencing AI features or shaping multi-year plans, this product strategy course delivers real strategic capability. View the Course Catalog Product Business Case Analysis Build financial rigor to defend product investments. Develop complete business cases with opportunity sizing, revenue and margin modeling, risk assessment, and ROI articulation. Teams produce believable, actionable business cases and rehearse executive presentations. Essential for new products, platforms, production lines, or market expansions. View the Course Catalog Leading and Implementing Product Management Designed for heads of product and VP-level leaders. Learn how to design a modern product organization: define governance and decision rights, align product and P&L structures, and build talent systems that elevate product managers from feature owners to business leaders. Works across fintech, enterprise software, industrial, and financial services environments. View the Course Catalog Access the Full Course Catalog Flexible Delivery for Any Organization We offer self-paced online product management courses, cohort-based virtual programs with facilitated learning, and customized corporate product management workshops tailored to your products, economics, and organizational challenges. Organizations seeking formal recognition can participate in our industry-recognized Sequent product management certification. Why Our Product Management Training Works Tools evolve. Agile methods shift. AI accelerates delivery. But one thing never changes: someone must make integrated decisions grounded in business logic that considers where to invest, what to stop, and how to balance short-term delivery with long-term value. Our product management training programs succeed because they’re built on your real business context: your financials, customers, markets, constraints, and organizational dynamics. Participants don’t learn from startup case studies. They learn by solving the actual problems they face in their own companies. Whether you’re building AI-enabled platforms, running multi-line portfolios, or leading product transformation across a global enterprise, our programs develop the business discipline that outlasts technology cycles. We don’t perpetuate the feature factory. We create strategic product leaders. What Makes This Product Management Training Different Most product management courses focus on tools, templates, and delivery rituals. We focus on what truly drives business performance: Strategic business discipline, not tactical deliveryWe teach product managers to think like business owners accountable for outcomes, profit, and strategic choice, not just backlog grooming and sprint planning. Enterprise experience, not startup loreWe’ve worked inside complex global organizations across industries. We teach product managers how to succeed within real constraints, not idealized scenarios. Proven frameworks from authoritative sourcesOur training is based on Steven Haines’ books, including The Product Manager’s Desk Reference, used globally as the defining text for the discipline. Durable capabilities that outlast trendsFrameworks change. Strategic product thinking does not. We build the business discipline that works across any methodology, tool, or technology shift. We build product organizations, not just product managersWe help leadership teams design modern product management operating models that drive growth—not just train individuals in isolation. Who We Serve Product leaders and VPs building strategic capability across product teams HR and L&D leaders developing product management training for emerging and mid-level PMs Engineering and technical executives who need product teams with stronger business thinking Individual product managers seeking to advance from tactical execution to strategic leadership Start Building Strategic Product Management Capability Whether you need corporate product management training, self-paced online productmanagement courses, or organizational design support, we develop the business discipline your product teams need to drive growth. How Product Management Drives Growth The Product Management Life Cycle Model provides the framework that transforms product management from reactive coordination into proactive business management. Customer and market insights inform strategy formulation. Strategies drive planning and prioritization. Development delivers on strategic intent. Post-launch performance management continuously optimizes the portfolio based on real-world results. Organizations that embed this model create market-driven decision-making where customer insights inform portfolio choices continuously, not just during annual planning. Resources flow to highest-value opportunities through transparent processes. Underperforming products are systematically evaluated for repositioning or discontinuation. How long are your product management training programs? Programs range from focused workshops to multi-session learning paths delivered over weeks. The right format depends on roles, regions, and desired outcomes. Do you offer product management training for corporate teams? Yes. Sequent specializes in enterprise and corporate product management training for intact teams, cohorts, and global product organizations. Do you provide product management training for non-tech companies? Yes. Many clients operate in industrial, financial services, healthcare, and other complex environments where products drive the business outside of pure software models. Can you support a product operating model or role clarity? Yes. Sequent offers diagnostics and advisory services to clarify roles, decision rights, governance, and career paths that sustain product performance. Will this help product managers communicate better with executives? Yes. A core focus is decision framing, tradeoff communication, and building executive-ready product narratives connected to business outcomes. What topics are covered in enterprise product management training? Coverage commonly includes product strategy, portfolio thinking, lifecycle governance, stakeholder alignment, value communication, and decision-making in complex organizations. Is there a minimum group size? Sequent supports small leadership cohorts through large product academies. Group size depends on delivery format and organizational goals. Contact Us Get In Touch First Name(Required)Last Name(Required)Company NamePhoneEmail(Required) Message(Required)
