Build Product Strategies and Roadmaps That Drive Results Through Real Application

Modern product organizations need more than delivery velocity—they need strategic clarity. Product managers are asked to “be more strategic,” but most have never been taught how to construct a product strategy and roadmap from the ground up.

This applied learning program teaches product managers and their teams how to convert customer insights, market intelligence, and company data into actionable, evidence-driven strategies and roadmaps, by building them for their actual products over 2-4 months of facilitated learning.

Whether you’re sequencing AI features, shaping multi-year plans, or running multi-line portfolios, this program builds the strategic capability that outlasts trends and frameworks.

The Strategic Planning Gap

Product Managers Are Asked to Be Strategic, But Rarely Taught How

The symptoms are familiar:

• Product roadmaps that look like feature lists
• Strategies that read like aspirational statements without actionable direction
• Prioritization debates that lack business rigor
• Roadmaps engineering can’t support and executives don’t trust
• Strategic presentations that executives question or reject

The root cause: Most product managers have never been taught a repeatable, evidence-based process for building product strategy and roadmaps.

They inherit templates. They adopt frameworks. They follow methodologies.

But they’re never taught how to think strategically about products as a business discipline.

Our Product Strategy and Roadmapping training addresses this gap directly.

A Proven 15-Step Strategic Planning Model

From Market Intelligence to Execution-Ready Roadmaps

This program is grounded in Product Strategy and Roadmapping, authored by Steven Haines, and teaches a comprehensive 15-step strategic planning model used globally by product organizations.

The model guides product managers and product leaders through:

Phase 1: Context for Product Strategy and Roadmapping

• Understanding the Product Strategy Formulation Process (baseline → synthesis → future vision)
• How the 15-step strategic planning model operationalizes this framework
• Creating investment-ready strategic presentations

Phase 2: Establishing the Baseline (Past & Present)

• Analyzing where the product has been and where it currently stands
• Customer segments, industry trends, competitive landscape
• Product business performance and current roadmap
• Synthesizing insights into State of the Market and State of the Product’s Business summaries

Phase 3: Using a Unique SWOT Method to Synthesize Data

• Conducting comprehensive SWOT analysis to identify the strategic pivot point
• Where insights convert into future opportunities

Phase 4: Defining the Future (Vision, Goals, Strategy)

• Articulating what future to envision
• Establishing measurable goals and determining strategic direction
• Screening opportunities for fit
• Building the product roadmap with clear priorities and sequencing

Phase 5: Strategic Initiatives and Resource Planning

• Identifying which strategic steps are most investable
• Determining required resources, timing, and financials
• Building business cases for key initiatives

Phase 6: Metrics and Execution Planning

• Establishing future-state metrics to track progress
• Creating execution action plans
• Assigning ownership and building accountability frameworks for strategic implementation

What Makes This Training Different

Not Templates. Not Frameworks. Strategic Thinking.

A Repeatable, Durable Process
The 15-step model provides a disciplined approach product managers can apply across products, portfolios, and changing market conditions.

Grounded in Customer and Market Insights
Strategies are built from competitive intelligence, customer data, and outcomes from previously agreed-upon strategies—not executive opinions or aspirational statements.

Business-Based Prioritization
Master business-based prioritization and financial trade-offs across broad initiatives, so roadmaps are defensible and investable.

Strategic Presentation Skills
Learn how to prepare and present actual product strategies and roadmaps to executive teams with confidence and clarity.

Flexibility for Dynamic Markets
Understand the dynamic nature of strategic planning and where flexibility is needed when market and other conditions change.

Who This Training is For

This program is designed for:

• Product managers and their teams who need to construct actual product strategies and roadmaps for which they are accountable
• Product leaders managing multiple product lines and portfolio roadmaps
• Cross-functional team members (engineering, marketing, finance, operations) who contribute to and must fulfill what’s agreed upon in any product strategy and roadmap

What Organizations Gain

Organizations use this training to:

• Build product strategies and roadmaps grounded in customer and market insights, competitive intelligence, and strategic outcomes
• Develop a repeatable, durable product strategy and roadmapping process
• Create metric-driven strategies aligned with strategic intent executives can support
• Prepare and present actual product strategies and roadmaps to executive teams
• Master business-based prioritization and financial trade-offs across broad initiatives
• Learn the dynamic nature of strategic planning where flexibility is needed when market and other conditions change

Delivery Options

An Applied Learning Program, Not a Training Course

This is not a workshop you attend and then return to business as usual. It’s a structured, facilitated program.  Designated cross-functional product teams work together for 2-4 months to produce a management-ready product strategy presentation. 

The program includes:

• Structured learning modules covering the 15-step strategic planning model
• Applied work sessions where participants apply each step to their actual products
• Facilitated coaching and guidance throughout the 2-4 month experiential journey
• Peer learning and collaboration with other product leaders
• Executive presentation preparation to present completed strategies to leadership

By the end of the program, participants have:

• A complete, management-ready product strategy presentation grounded in market intelligence and customer insights
• An investment-ready product roadmap with investable initiatives and recommended prioritization and sequencing
• A repeatable process they can apply to future products and portfolios

Certification: Participants who complete the program and present their strategies earn Sequent’s Product Strategy and Roadmapping Certification.

Why This Training Works

Built on Your Real Products, Markets, and Business Context

This is not conceptual theory or startup case studies.

Participants work with:

• Your actual products and product portfolios
• Your customers and competitive landscape
• Your company’s strategic goals and financial constraints
• Your organizational realities and cross-functional dynamics

By the end of the program, participants don’t just understand the 15-step model—they’ve applied it to build actual strategies and roadmaps they can present to leadership.

This is why the capability sticks and why organizations see measurable improvement in strategic clarity, prioritization rigor, and executive confidence.

Core Learning Outcomes

Participants will be able to:

1. Construct Evidence-Based Product Strategies
Build strategies grounded in market intelligence, customer insights, and competitive analysis—not aspirational statements.

2. Create Investment-Ready Roadmaps
Develop roadmaps with clear priorities, sequencing, and business justification that executives and engineering teams can support.

3. Master Strategic Prioritization
Use business-based prioritization methods and financial trade-off analysis to make defendable decisions about what to build and when.

4. Present Strategies with Confidence
Prepare and deliver strategic presentations that withstand executive scrutiny and secure investment approval.

5. Adapt Strategies Dynamically
Understand when and how to adjust strategies as market conditions, customer needs, and business priorities evolve.

Built on Authoritative Frameworks

This program is grounded in Product Strategy and Roadmapping by Steven Haines, a globally recognized reference for the discipline.

The book and training program provide:

• A proven 15-step strategic planning model
• Practical tools and templates
• Real-world examples across industries
• A durable methodology that outlasts trend-driven frameworks

Unlike methodology-dependent approaches, this training develops strategic thinking as a core capability, one that works regardless of whether you’re using Agile, Lean, SAFe, or any other delivery framework.

How This Fits with Sequent’s Approach

Product Strategy and Roadmapping training is most effective when combined with:

Product Management Training
Provides the foundational product management capability required to execute strategies and roadmaps effectively.
→ Product Management Training

Business Acumen Training
Builds the financial and strategic understanding needed to create business-justifiable strategies and make sound investment decisions.
→ Business Acumen Training

Strategic Thinking Training
Develops the systems thinking and pattern recognition capabilities that strengthen strategic decision-making.
→ Strategic Thinking Training

Product Management Competency Assessment
Diagnose capability gaps before training to ensure development is targeted and precise.
→ Assessments

START BUILDING STRATEGIC CAPABILITY

Whether you need corporate product strategy training, certification programs, or organizational capability development, we help product teams move from reactive roadmapping to strategic product leadership.

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