Product Management Capability

Product Management Essentials

This two, three, or four-day interactive product management training and certification program offers product managers an opportunity to learn every facet of product management.

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The imperative for product managers and their teams to be agile, strategically oriented business people is vital to company success. Added to this, product managers must contribute to the firm’s transformation, especially with more digital products in the portfolio.

The value proposition for Product Management Essentials is enhanced when key cross-functional team members participate and gain an appreciation for product management and to clarify roles and responsibilities. This fine-tunes the ability to think strategically, prioritize work, act with agility, and make better decisions.

Upon completion of this workshop, product managers will be tested on their comprehension and application of key learnings with our Product Management Professional Certificate test.

The foundation for this workshop is The Product Manager’s Desk Reference, 3rd edition, written by Steven Haines, the “bible” of product management used by some of the largest and most prestigious companies around the globe.

Key Learnings

  • Cultivation of a “business ownership” mindset
  • Focus on the entire life cycle, from start to finish
  • Attention to both Waterfall and Agile product development methods (mixed mode)
  • Emphasis on the “art” of influencing, storytelling, and getting the job done

What’s Included:

Each participant is provided with ongoing support that includes:

  • Opportunity to Take the Product Management Professional Certification Exam
  • Access to the Sequent Alumni Community, that includes:
    • Alumni Continuing Education (ACE) videos that cover key topics of this workshop
    • Templates to help you apply the learning after the workshop
    • Other content to guide you on your professional journey

Measure ROI with Our Assessment Program Add-On

Like any strategy, a solid base of data is needed.  Sequent recommends that corporate clients participate in the most appropriate assessment before, and, after a workshop.  Before the workshop reveals areas for emphasis in the training.  Post-program assessments allow for an objective evaluation of areas where people and teams have “raised the bar” to contribute to the results of their company.

Proven Curriculum

Flexible Delivery for Every Organization

Whether delivered onsite, virtually, or through our online learning platform, this workshop provides a consistent, high-quality experience that ensures your teams build capability in the format that fits your needs.

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Strategic Impact

Invest in Your Professional Development & Get Certified

Give yourself the skills to drive strategic impact and position yourself for career advancement. Upon completing the Product Management Essential training, you’ll gain invaluable business literacy to:

Deploy a consistent method for product management

Support a common vocabulary, standards, and tools

Enhance communication across the enterprise

Encourage cross-functional collaboration

Cultivate the business-owner mindset

Learn what’s needed to support and empower your product management community

We wrote the books that define business acumen.

From The Business Acumen Handbook and Strategic Thinking in Action to Leading Product Management and Product Strategy & Roadmapping, Steven Haines’s work provides the practical frameworks companies use to strengthen capability and reduce organizational drag.

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The Business Acumen CanvasTM

Unlock a comprehensive understanding of business acumen with our proprietary Business Acumen Canvas. This powerful visual framework maps the interconnected dimensions that drive organizational success.

Get the Course Outline

Explore our comprehensive Business Acumen Training Program in the complete course outline.

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