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Our one-day Product Strategy Essentials Workshop is an add-on to our Product Management Essentials workshop.
This unique program is designed to teach product managers how to construct a product strategy from the ground up. The workshop environment is organized into product teams who collaborate, conduct research, and work to uncover new strategic ideas. Teams will cull opportunities through a unique scoring matrix so that the most relevant product initiatives are pursued. Finally, the team will craft a presentation that with cohesive marketing mix model and product roadmap. This workshop is based on content from the book The Product Manager’s Desk Reference (2e) by Steven Haines.
You can register for the Product Strategy Essentials separately, however, it is highly recommended to attend the Product Management Essentials workshop prior to this class to optimize your learning experience.