Our one-day ​Product Strategy Essentials Workshop​ is an add-on to our Product Management Essentials workshop.

This unique program is designed to teach product managers how to construct a product strategy from the ground up. The workshop environment is organized into product teams who collaborate, conduct research, and work to uncover new strategic ideas. Teams will cull opportunities through a unique scoring matrix so that the most relevant product initiatives are pursued. Finally, the team will craft a presentation that with cohesive marketing mix model and product roadmap. This workshop is based on content from the book ​The Product Manager’s Desk Reference (2e)​ by ​Steven Haines​.

Key advantages:

  • Develops the required mindset to think strategically
  • Cultivates collaborative cross-functional relationships that build consensus
  • Focuses on vision, goals, and strategy for the product
  • Establishes a foundation for repeatability and consistency

You can register for the Product Strategy Essentials separately, however, it is highly recommended to attend the Product Management Essentials workshop prior to this class to optimize your learning experience.

Public Workshops

Days 1 & 2 Product Management Essentials $2,195
Day 3 Product Strategy Essentials $995
Both Classes 3-Day Training 
Bundle $2,895

January 15 – 17

Chicago, IL
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

February 5 – 7

Chicago, IL
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

February 12 – 14

San Diego, CA
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

March 19 – 21

New York, NY
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

April 2-4

Chicago, IL
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

May 21 – 23

New York, NY
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

June 4 – 6

Chicago, IL
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

July 23 – 25

New York, NY
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

August 20 – 22

Washington DC
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

September 17 – 19

New York, NY
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

October 8 – 10

Chicago, IL
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

October 15 – 17

Dallas, TX
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

November 5 – 7

New York, NY
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register

December 3 – 5

Chicago, IL
Days 1 & 2 Product Management Essentials $2,195
Register
Day 3 Product Strategy Essentials $995
Register
Both Classes 3-Day Training 
Bundle $2,895
Register