Our three-day Product Management Essentials and Product Strategy Essentials Workshop is the most popular public workshop package that we offer.

One Day One and Day Two of this Three Day Workshop we teach our Product Management Essentials workshop. It is the perfect platform for product managers to learn their jobs, earn empowerment, drive the team forward, and deliver results! This first two-days of this public workshop takes product managers on a step-by-step journey across the product life cycle using our ​product management life cycle model​. This product management training is facilitated by experts who bring the material to life and guide participants through action-oriented exercises that can be immediately brought back to the job.

On the third day of this workshop, we cover Product Strategy Essentials. This unique program is designed to teach product managers how to construct a product strategy from the ground up. The workshop environment is organized into product teams who collaborate, conduct research, and work to uncover new strategic ideas. Teams will cull opportunities through a unique scoring matrix so that the most relevant product initiatives are pursued. Finally, the team will craft a presentation that with cohesive marketing mix model and product roadmap.

This product management training is based on ​The Product Manager’s Survival Guide, 2e,​ written by Sequent Learning founder, Steven Haines.

Key advantages:

  • Focus on the entire life cycle, from start to finish
  • Attention to both Waterfall and Agile product development methods
  • Emphasis on the “art” of influencing, storytelling, and getting the job done
  • Concentration on market-oriented product strategies to drive the product’s business
  • Develops the required mindset to think strategically
  • Cultivates collaborative cross-functional relationships that build consensus
  • Focuses on vision, goals, and strategy for the product
  • Establishes a foundation for repeatability and consistency

Public Workshops

Days 1 & 2 Product Management Essentials $2,195
3-Day Training 
Bundle + Product Strategy Essentials $2,895

December 3 – 5

Chicago, IL
Days 1 & 2 Product Management Essentials $2,195
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3-Day Training 
Bundle + Product Strategy Essentials $2,895
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February 4 – 6

New York, NY
Days 1 & 2 Product Management Essentials $2,195
Register
3-Day Training 
Bundle + Product Strategy Essentials $2,895
Register

March 10 – 12

Dallas, TX
Days 1 & 2 Product Management Essentials $2,195
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3-Day Training 
Bundle + Product Strategy Essentials $2,895
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April 28 – 30

San Diego, CA
Days 1 & 2 Product Management Essentials $2,195
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3-Day Training 
Bundle + Product Strategy Essentials $2,895
Register

June 9 – 11

Chicago, IL
Days 1 & 2 Product Management Essentials $2,195
Register
3-Day Training 
Bundle + Product Strategy Essentials $2,895
Register

July 21 – 23

New York, NY
Days 1 & 2 Product Management Essentials $2,195
Register
3-Day Training 
Bundle + Product Strategy Essentials $2,895
Register

September 15 – 17

San Diego, CA
Days 1 & 2 Product Management Essentials $2,195
Register
3-Day Training 
Bundle + Product Strategy Essentials $2,895
Register

October 6 – 8

Raleigh, NC
Days 1 & 2 Product Management Essentials $2,195
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3-Day Training 
Bundle + Product Strategy Essentials $2,895
Register

October 27 – 29

London, England
Days 1 & 2 Product Management Essentials $2,195
Register
3-Day Training 
Bundle + Product Strategy Essentials $2,895
Register

December 1 – 3

New York, NY
Days 1 & 2 Product Management Essentials $2,195
Register
3-Day Training 
Bundle + Product Strategy Essentials $2,895
Register