Thanks for watching “How to Manage the Business of Your Product” with Steven Haines, hosted by SendBird.

We make it easy for your team to take their learning back to the office with all-encompassing product management tools that are based on our frameworks, books, and workshops.

These select tools, as Steven has presented in the webinar, have been fine-tuned through years of product management experience and are designed to fully support our full-suite of Product Management Training Programs along with Steven Haines’ industry-defining books.


Take advantage of our complimentary Product Management Acumen Assessment. This self-assessment will allow you to rate yourself on a variety of skills associated with product management acumen. As soon as you’re done you’ll receive a report that shows your overall score, how you compare to the global database average, and tips for how to further develop your product management acumen. These characteristics are also discussed more deeply in The Product Manger’s Survival Guide (2e) written by Steven Haines.

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As discussed in the webinar, product managers and product leaders benefit from guideposts that provide the optimal context for learning about product management and to contribute to what’s needed to transform any organization. Sequent’s unique Product Management Life Cycle Model provides this vital framework as a backdrop to its product management organizational assessments and product management training).

download your copy of the framework LEARN MORE ABOUT OUR Online programs

The first and most comprehensive book about how to get started as a product manager, The Product Manager’s Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience–whether you’re a novice product manager or seasoned Product Management leader–you’ll find everything you need to make consistent positive impacts on your business.

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Economic pressure abounds.  We’re all doing more with less. Some of us have lost our jobs.

With this in mind, Sequent wants to contribute so we can get back on our feet.  If you’ve lost your job in the past few months due to the pandemic, or your budget’s been severely cut, we will offer 90% scholarships for our Product Management Essentials Online Training Program.  You’ll improve your knowledge, learn to think strategically and be able to earn Sequent’s Product Management Professional Certification – all to help you get your next job, or, to grow in your current position.   A limited number of slots are available.  Fill out the form below to get qualified for this scholarship!

Submit your scholarship application learn more about online training