Product Management Community

Join a community of product managers who are continuing their learning journey, whether you are a Sequent alumnus or a reader of Steven Haines' library of books.

Access free templates, video tutorials, bite-sized videos of key learnings, book resources and more!
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01

Welcome!

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Welcome to our Product Management Resource Library
Product Management Self-Assessment

02

The Product Management Life Cycle Model

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Sequent’s unique Product Management Life Cycle Model provides this vital framework as a backdrop to its product management organizational assessments and product management training.
Watch the Video
Download the Model

03

Customer & Market Insights

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Resources, videos, and templates are provided to help master each life cycle stage.
Download: Assessing Customer Needs - Visiting, Planning & Interviewing
Template Tutorial: Assessing Customer Needs - Visiting, Planning & Interviewing

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Formulate Product Strategy

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Download: Product Strategy Template
Template Tutorial: Product Strategy

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Product Planning & Prioritization

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Download: Prioritization and Decision Making
Download: 10-Step Business Case
Template Tutorial: 10-Step Business Case
Download: Value Proposition & Positioning
Template Tutorial: Value Proposition & Positioning

06

Develop | Launch | Release

free
Download: 10-Step Marketing Plan
Template Tutorial: 10-Step Marketing Plan

07

Post-Launch Product Management

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Download: 9-Step Product Discontinuation Plan
Template Tutorial: 9-Step Product Discontinuation Plan

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The Product Manager's Desk Reference Resources

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Unlock the full potential of "The Product Manager's Desk Reference" with our exclusive Resource Hub! As a reader or alumni of this invaluable guide, you now have free access to a treasure trove of supplementary materials that will enhance your understanding and application of product management principles. Explore removed content, in-depth chapter abstracts, and insightful illustrations that provide a deeper dive into the product management life cycle. Additionally, our comprehensive glossary and helpful hints will empower you to navigate complex terminologies and implement best practices with confidence. This Resource Hub is your one-stop destination for maximizing the value of "The Product Manager's Desk Reference." Elevate your product management skills and stay ahead of the curve with these powerful resources at your fingertips.
Ch 1: What is Product Management?
Ch 2: The Product Master Plan
Ch 3: Leadership - Creating Influence
Ch 4: Leveraging Teams to Get Things Done
Ch 5: Problem-Solving, Decision-Making, and Prioritizing
Ch 6: Finance for the Product Manager: Keeping Score
Ch 7: The Playing Field and the Players - Analyzing the Industry & Competition
Ch 8: Finding Markets to Conquer by Understanding Customer Needs and Market
Ch 9: Preparing to Set Your Mileposts: Forecasting for the Product Manager
Ch 10: Product Strategy Formulation
Ch 11: Linear Product Planning and Prioritization
Ch 12: Appearances Are Everything: Defining and Designing the Product
Ch 13: Product Planning and Prioritizing in the Digital World
Ch 14: Execution and Oversight During Product Development
Ch 15: To Market, to Market: Launching and Releasing Products
Ch 16: Auditing Results After the Launch
Ch 17: Post-Launch Performance Management
Ch 18: Product Portfolio Management
Ch 19: Enough’s Enough! Discontinuing the Product
Chapters from Prior Editions
Glossary
Templates