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Managing Product Management is the one and only resource you need to start thinking of Product Management in a whole new way, utilizing it to its utmost capabilities, and making it a dynamic, ongoing structure in your organization

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**Does your company use Product Management to its fullest potential?**

In Managing Product Management, Steven Haines, one of the world’s top authorities in the field, lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways.

Managing Product Management Will Help You:

Better situate Product Management organizationally for more consistent operations that generate predictable results
Defeat the “city of silos” mentality and create cross-functional engagement models
Utilize a stable reference model for the planning, execution, and management of products and services
Clearly define the role of product manager, hire the right people for the job, and institute effective job-development plans for those product managers
Design and support cross-functional product teams to steer a product line and deliver agreed-upon business results
Institute a governing model that sustains Product Management in its dynamic role

Steven Haines sees an answer to business challenges in a place where few people have even thought of looking. Product Management done right has worked wonders for companies around the world―and it can do the same for yours.

** This book has been written to benefit managers of product managers. If you do not have direct reports, you may not qualify for this promotion. All qualifications are at the discretion of Sequent Learning Networks. If you have any questions about your eligibility, please contact marketing@sequentlearning.com

A New Way Of Thinking

Supported By Training

Product and business leaders have turned to Sequent Learning Networks for almost two decades to guide them in what’s needed to improve their product organizations, and to fine-tune the skills of their product manager talent pool. We’ve achieved our success because we recognize that every firm is on its own developmental journey, and we can help you. If you’re ready to update or reboot your product management organizational strategy, we can help.

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What We Offer

Sequent Learning Networks is a global product management training and advisory services firm. We provide product management assessments, a targeted training curriculum, and advisory services for product management leaders and product teams.

Organizational Assessements

Through our comprehensive product management assessments and diagnostics, we evaluate people, processes, and the enabling infrastructure to better understand learning and organizational development opportunities.

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Targeted Training

Our curriculum is oriented to the product life cycle. This provides the backdrop to customize content and create an optimal training pathway. Additionally, our outcome-driven action learning programs are designed to create a long-lasting learning experience.

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Reliable Resources

For product management professionals, we provide a host of product management books, templates, podcasts, tools, and other resources that help you stay informed and ensure that the learning never stops.

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