The purpose of this guide is to summarize the basic steps in the formulation of a strategy for your product or product line.

This Product Strategy guide will help you answer three vital questions to a product strategy:

  1. How has the product performed thus far? (Situational Analysis)
  2. What is its envisioned market position? (Synthesis)
  3. What can be done to achieve that vision? (Future)

A finalized strategy should then be tied back to the Product Management Lifecycle so as to execute the strategy through the customary product workstreams and processes

This template is discussed in depth in our Product Strategy and Roadmapping Workshop.

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We make it easy for your team to take their learning back to the office with product management and product strategy templates that are based on our frameworks, books, and workshops. Our templates and tool kits are also included in our corresponding product management and product training programs. They are included in our product management workshops.

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