Complete Customer Journey Tool Kit For Product Managers

Product professionals use phrases like “voice of the customer,” and “user experience” so often that it can be easy to lose sight of their actual meanings. This phrase blur is dangerous, as it can pull our attention from what should be our real focus: our our customers’ and users’ needs. How can we, as product professionals, learn to keep customers and users at the heart of our work?

Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in your customer’s shoes. He’ll explore how, by developing true empathy for your users, you can ensure you’re creating the features and products they actually want.

You’ll come away understanding:

  • How being customer-focused can help you gain competitive advantage
  • Tactics for developing empathy for your users
  • How to encourage innovation through better customer understanding


To supplement the ‘Walk A Mile In Your Customer’s Shoes’ webinar, our Customer Journey Kit includes 2 templates, including:

This Customer Visit Plan is designed for Product Managers and will help you define:

  1. Objective or purpose – Why is this visit being carried out? What do you want to learn? etc.
  2. Customer ‘segments’ to be visited
  3. Guidelines and ground rules to set
  4. Team members who are attending
  5. Agenda and structure
  6. Debrief (and more!)

This template is discussed in depth in our Product Management Essentials Workshop.

View our customer visit plan

The Customer Journey Template helps organize and map a customer journey based on your visit, observations, and research. It will help you:

  1. Outline the customer story and emotions associated with the product
  2. Create simple solutions to enhance the customer experience
  3. Develop ideas for new products, or new product features

view our customer journey template

Our Approach

Sequent Learning Networks is a global product management training and advisory services firm. We provide product management assessments, a targeted training curriculum, and advisory services for product management leaders and product teams. Our engagements focus on one or more of the following:


Organizational Assessments
Through our comprehensive product management assessments and diagnostics, we evaluate people, processes, and the enabling infrastructure to better understand learning and organizational development opportunities.

Product Management Assessments

Focused Training
Our curriculum is oriented to the product life cycle. This provides the backdrop to customize content and create an optimal training pathway. Additionally, our outcome-driven action learning programs are designed to create a long-lasting learning experience.

Corporate Workshops

Helpful Resources
For product management professionals, we provide a host of product management books, templates, podcasts, tools, and other resources that help you stay informed and ensure that the learning never stops.


Interested in Transforming Your Product Management Team?