Product managers and their key cross-functional partners are best supported and enabled when the foundation of practices and competencies are in place across the product life cycle. The Product Management Organizational Practices Model outlines how these key areas work together for Product Management success!
The interactive Product Management life cycle model provides product and business managers with a complete framework to manage and oversee the end-to-end life cycle of their product, portfolio, or business. The model can be found in "The Product Manager's Desk Reference" by Steven Haines
Marketing plays a key role in the end-to-end management of products and businesses. This model helps marketing professionals align their inbound and outbound marketing activities with the Product Management life cycle framework.
This essential list of terms and definitions serves as the perfect companion to help Product Management and marketing professionals speak a common language when managing the end-to-end life cycles of their products or businesses.