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>> Video Presentation - What is Best-in-Class Product Management?
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Satisfy your thirst for knowledge with webcasts, videos, and tutorials - any time, at your convenience. (By the way, in most cases, you'll need an Adobe flash player)
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VIDEO PRESENTATION: What is Best-in-Class Product Management?
This short video provides insight and perspective into what it means when an organization embraces the practice of Product Management not as a job title, but as a recognized business function, thus bringing about the market focus and business acumen needed to inspire success. Watch Video >>
TRAINING TUTORIALS: Free training tutorials provide valuable content to help you improve your business acumen.
Online Tutorial: Effectively Formulating Product & Marketing Strategies:
This tutorial describes the essential elements of strategy and demonstrates how product strategies, and the marketing plans that support these strategies, are formulated and carried out.
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Online Tutorial: Managing Product Profitability - Finance for Product Managers and Marketers:
This concise tutorial is designed to quickly introduce you to the financial concepts, tools, and methods you should understand effectively do your job.
View Tutorial >>
PODCASTS
PODCAST: "The Business of the Product." Steven Haines is interviewed by Michal Hopkin of The Product Management Pulse (a blog). The discussion centers on the need for product managers and their teams to manage their products as if they were small businesses.
LISTEN TO PODCAST >>
PODCAST: Steven Haines is interviewed by Forrester Research analyst Tom Grant on the growth of product management as a profession.
LISTEN TO PODCAST >>
WEBCASTS/WEBINARS
WEBCAST: EFFECTIVELY USING PRODUCT ROADMAPS - : The The product roadmap cannot and should not be a one-size fits-all document. Rather, it should act as a consistent statement of strategic direction with managed messages for each audience. Steven Haines spoke with Forrester's Technology Product Management Councilto present his thoughts and ideas to effectively use product roadmaps.
LISTEN TO THE RECORDED WEBCAST >>
DOWNLOAD THE SLIDES >>
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