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Reading List |
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PRODUCT MANAGEMENT - GENERAL
The Product Manager's Handbook, by Linda Gorchels
NTC Business Books - NTC Publishing, 2000
Product Life Cycles and Product Management, by Sak Onkvisit & John J. Shaw
Quorum Books, 1989
MARKETING & COMPETITIVE ANALYSIS
Marketing Management (Millennium Edition), by Philip Kotler
Prentice-Hall, Inc., Div. of Simon & Schuster, 1997
The Customer Driven Company, by Richard C. Whiteley
Addison-Wesley Publishing Company, Inc., 1991
The New Competitor Intelligence, by Leonard M. Fuld
John Wiley & Sons, Inc., 1995
The Intelligence Edge, by George/Meredith Friedman, Colin Chapman, John S. Baker, Jr.
Crown Publishers, Inc., 1997
Competitive Intelligence, by Larry Kahaner
Touchstone (Simon & Schuster), 1997
Selling the Invisible: A Field Guide to Modern Marketing, Harry Beckwith
Warner Books, 1977
Positioning, The Battle for Your Mind (20th Anniversary Ed), Al Ries, Jack Trout
McGraw Hill, 2001
Competitive Strategy: Techniques for Analyzing Industries and Competitors, Michael E. Porter
The Free Press
NEW PRODUCT DEVELOPMENT PROCESSES
The Creativity Infusion, by R. Donald Gamache and Robert Lawrence Kuhn
Ballinger Publishing Company, 1989
The PDMA Handbook of New Product Development, by Rosenau, Griffin, Castellion, and Anschuetz
John Wiley & Sons, Inc, 1996
Winning at New Products (2nd edition), by Robert G. Cooper, McMaster University
Addison-Wesley Publishing Company, Inc., 1993
Product Development - Success through Product And Cycle Time Excellence, by McGrath, Anthony, Shapiro
Butterworth-Heinemann, Div. of Reed Publishing, 1992
The Power of Product Platforms, by Marc H. Meyer and Alvin P. Lehnerd
The Free Press, Div. of Simon & Schuster, Inc., 1997
Competing Against Time, by George Stalk, Jr. and Thomas M Hout
The Free Press, Div. of Macmillan, Inc.,1990
Clockspeed, by Charles M. Fine, Sloan School of Management, M.I.T.
Perseus Books, 1998
Service Breakthroughs, by Heskett, Sasser, Hart
The Free Press, Div. of Macmillan, Inc., 1990
The Smart Organization - Creating Value through Strategic R&D, by David and Jim Matheson
Harvard Business School Press, 1998
Third Generation R&D, by Roussel, Saad, Erickson
Arthur D. Little, Inc., 1991
Strategic Management of Technology and Innovation, by Burgelman, Maidique, Wheelwright
McGraw-Hill/Irwin, 2001
PROJECT MANAGEMENT
Creating an Environment for Successful Projects, by Robert J. Graham and Randall L. Englund
Jossey-Bass Inc., Publishers, 1997
Strategic Planning for Project Management using a Project Management Maturity Model, by Harold Kerzner, PhD
John Wiley & Sons, Inc., 2001
Project Management Book of Knowledge, Project Management Institute
BUSINESS STRATEGIES AND PORTFOLIO MANAGEMENT
Blockbusters, by Gary S. Lynn and Richard R. Reilly
HarperCollins Publishers, Inc., 2002
Crossing the Chasm, by Geoffrey A. Moore
HarperCollins Publishers, Inc., 1991
Living on the Fault Line, by Geoffrey A. Moore
HarperCollins Publishers, Inc., 2000
The Innovator's Dilemma, by Clayton M. Christensen
HarperCollins Publishers, 1997, 2000
Start Where You Are, by William B. Rouse
Jossey-Bass, Inc., Publishers, 1996
Intelligent Business Alliances, by Larraine Segil
Time Books, Div. of Random House, 1996
Corporate Strategy & Portfolio Models, by Eli Segev
International Thomson Publishing, Inc., 1995
Portfolio Management for New Products, by Cooper, Edgett, Kleinschmidt
Portfolio Study, Michael G. DeGroote Sch. of Bus., McMaster University, 1997
TEAMS AND BUSINESS LEADERSHIP
The Wisdom of Teams, by Jon R. Katzenbach and Douglas K. Smith
HarperCollins Publishers, Inc., 1993
The Discipline of Teams, by Jon R. Katzenbach and Douglas K. Smith
John Wiley and Sons, 2000
Succeeding as a Self-Directed Work Team, by Bob and Ann Harper
MW Corporation, 1994
Decision Traps, by J. Edward Russon and Paul J. H. Schoemaker
Fireside, 1989
Worktypes, by Kummerow, Barger, Kirby
Warner Books, 1997
Principle-Centered Leadership, by Stephen R. Covey
Simon & Schuster, Inc., 1990
Leading Change, by John P. Kotter
Harvard Business School Press, 1996
The Leadership Engine, by Noel M. Tichy, with Eli Cohen
HarperCollins Books, 1997
The Five Dysfunctions of a Team: a Leadership Fable, by Patrick Lencioni
Jossey-Bass, 2002
Death by Meetng: A Leadership Fable...About Solving The Most Painful Problem in Business, by Patrick Lencioni
Jossey-Bass, 2004
Good to Great, Jim Collins
HarperCollins, 2001
Please Understand Me: Character and Temperament Types, David Keirsey, Marilyn Bates
Promethius Nemesis Book Company
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