All businesses, large and small use financial information to plan and mange their businesses. Because financial information is the common language of business, it is incumbent on each and every product manager or marketing manager to have a solid grasp on the numbers.
Financial knowledge equips product managers and marketers with vital tools that inspire higher levels of business acumen. Signals are transmitted by financial markets, the government, and from competitors. When compared to the firm's product, financial, or market performance, vital connections must to be made so that strategic or tactical changes can be considered. Without the proper tools, these signals will be missed and leave the company vulnerable to competitive forces.
With this context, the objective of this workshop is to help participants understand the basic elements of finance. It achieves this objective by providing participants with a perspective that will contribute to more effective planning and predictable management of products & services across the product life cycle. It is not designed to transform every participant into a financial expert. What it will provide is the essential vocabulary, tools, and methods so that product managers, marketers, and the teams they lead, can be more productive and focused.
This workshop is built on the premise that it provides a practical environment for those who are newer to finance, and for those who are working within a cross-functional environment where others need to understand financial terms and practices. It is also helpful for others with more financial experience, especially when the classroom is filled with people of varying skill levels, since this level setting helps put everyone on the same page.
This one-day workshop is delivered as prepared, or can be customized to reflect a company's specific product lines, performance issues, or nuances of the financial reporting system. Explicit cases or exercises can be built in to reflect situations that are relevant to the company or industry. Any customization will likely require time with a financial executive and other stakeholders to ensure that explicit learning goals can be validated and fulfilled.
Delivery Method: Scheduled and on-site
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