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List of Product Management
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PM 101S: Product Management for Services Businesses |
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Workshop Description
Your business environment is unique and your industries continue to rapidly evolve. You may work in a bank, brokerage, insurance firm, IT services firm, or other services based business. You may even work in a software company supporting an evolving software as a service (SaaS) business model or in an IT services unit of a larger enterprise. Your organization may also be dealing with a merger or a divestiture. Your company may also be challenged by a changing economic, technology, or regulatory landscape. No matter what the issue, your challenges are intense since you have to continually evaluate innovative, value-added services or integrated offerings to stay ahead of the competition.
These challenges, and more, require a fresh look at Product Management in service-based businesses. Sequent Learning Networks contributes to meeting this challenge in this outstanding, interactive workshop. This workshop helps you to clarify the best strategies, target the most appropriate customers and select the right investments to deliver unique customer experiences. It puts the complexity of planning, developing, launching, and products in service-based businesses into the right perspective so that you can positively contribute to the organization's objectives.
Additionally, this workshop supports product managers (who may also be category or segment managers) in service-based businesses by helping them to more effectively deal with fragmented cross-functional constituents who work in organizations with their own agendas. In this case, we'll show you how to build a cohesive cross-functional constituency with IT, development, regulatory and compliance, and other important team members. We'll also help you bring the voice of the market to the table to help these organizations such that the company's product and services portfolio can be more effectively directed.
LIVE VIDEO deliveries of this workshop are available for corporate clients anywhere in the world! Save time, save money, and get the training you need. If your company wishes to have this workshop delivered in four 3-hour sessions via your video-conferencing system, direct from our studio in New York City, please let us know by sending email to info@sequentlearning.com or calling +1 212-647-9100 and we'll explain how.
This course is for:
Product managers who work in services-based businesses, product development and IT managers, product development team members, planning and product strategy team managers, project managers, marketing managers, and those wishing to understand best in class techniques and methods for managing products in a services-based business.
Primary course elements include:
| Putting the function of services-based product management into perspective |
| Clarifying team roles and responsibilities |
| Linking best-practices in product management to services-based businesses |
| Leveraging a phase-gate methodology in selecting the right attributes for new products and services |
| Encouraging broad, deep market analytics |
| Using a creative tool for selecting and prioritizing new projects |
| Analyzing multiple dimensions of the competitive landscape |
| Articulating concise product and service requirements |
| Segmentation, targeting, and micro-targeting |
| Applying best in class methods to assemble the Business Case |
| Constructing and managing a Product and Services Master Plan |
| Understanding financial implications of variations in volumes and price and their impact on the bottom line |
| Establishing conditions and triggers for products and services after they're launched |
| Negotiating agreements with functional organizations to assure synchronized participation |
| Project management tools and techniques |
| Negotiating product or services content in rapid application environments such as Agile or Lean |
| Working effectively with your IT or development group |
| Preparing for the launch
Training relationship managers and sales teams
Oversight of marketing materials and working with the marketing team |
| Optimizing the life cycle performance of the portfolio of existing products and services |
Recommended reading: Chapters 1-4 of The Product Manager's Desk Reference plus the Module 3 Introduction (The Start of the Product's Journey...).
This program is also available as a more intensive three- or four-day program. Call us at 212-647-9100 to learn more. You may download the workshop description to review the agenda, delivery options, and other pertinent information.
Delivery Method: On-site only
Duration: Two, three, or four days
Price: Call 212-647-9100 for a quotation
Download Detailed Course Description |
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